Brand Intelligence Graphcompany
Company Overview
About Virtuous
Virtuous is a nonprofit CRM and fundraising platform designed specifically for nonprofits that want to build genuine donor relationships rather than just process transactions — providing donor management, email marketing, event management, and automation workflows informed by behavioral signals and engagement scoring. Founded in 2014 by Gabe Cooper in Phoenix, Arizona, Virtuous has raised approximately $30 million and serves over 600 nonprofit organizations across faith-based, healthcare, education, and social service sectors who want a more relationship-focused alternative to traditional nonprofit CRMs.
Business Model & Competitive Advantage
Virtuous's "Responsive Fundraising" philosophy guides the product — instead of blasting all donors with the same email campaigns, Virtuous tracks each donor's engagement signals (email opens, giving frequency, event attendance, volunteer hours) and surfaces recommendations for when and how to communicate personally with each donor. The CRM provides a full donor profile showing relationship history, communication preferences, and giving patterns that help major gift officers prepare for donor conversations. Automated journeys can send personalized thank-you sequences, impact stories, and renewal appeals based on each donor's giving anniversary and engagement level.
Competitive Landscape 2025–2026
In 2025, Virtuous competes in the nonprofit CRM market against Salesforce NPSP (Nonprofit Success Pack), Bloomerang, Blackbaud Raiser's Edge, and NeonCRM for donor management platform share. The nonprofit CRM market is undergoing a shift — Salesforce NPSP requires significant customization expertise while Blackbaud's legacy platforms are showing age, creating opportunity for modern purpose-built alternatives. Virtuous's 2025 strategy focuses on expanding its AI capabilities for donor intelligence (predictive giving propensity scoring), growing its integration with text messaging and direct mail platforms, and adding capacity for corporate foundations and grant-making programs.
Recent Activity
View all →TL;DR If you lead fundraising at a Human Services nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with program needs, urgent […] The post How to Use The 2026 Virtuous Benchmark Report for Human Services Nonprofits first appeared on Virtuous Software .
A friend of mine, Susan, recently told me a story about the $50 monthly gift she had been giving to her alma mater for two decades. This year, after reading […] The post The Lapsed Donor Letter That’s Killing Your Retention (And 5 Ways to Fix It) first appeared on Virtuous Software .
TL;DR If you lead advancement at a college, university, or education foundation, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with major […] The post How to Use The 2026 Virtuous Benchmark Report for Education Nonprofits first appeared on Virtuous Software .
How do you build a fundraising base that actually sustains your organization over decades? Most fundraisers know recurring giving matters, but few have a clear picture of what makes monthly […] The post Building Sustained Giving Through Human Connection and Technology first appeared on Virtuous Software .
What does it actually take to turn program metrics into fundraising fuel? A lot of fundraisers know they need to share impact, but get stuck the moment they try to […] The post Turning Program Metrics Into Fundraising Fuel first appeared on Virtuous Software .
TL;DR If you lead philanthropy at a hospital or health system, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with grateful patient […] The post How to Use The 2026 Virtuous Benchmark Report for Healthcare Nonprofits first appeared on Virtuous Software .
TL;DR If you lead fundraising at a faith-based nonprofit, you already know the work doesn’t leave much room for stepping back. Most weeks fill up with appeals, follow-ups, and donor […] The post How to Use the 2026 Faith Nonprofit Benchmark Report first appeared on Virtuous Software .
“Nonprofits are not in the business of raising money. They are in a competition for connection.” I wrote that in The Generosity Crisis in 2022, and I believed it then. […] The post 5 Ways the 2026 Nonprofit Benchmark Report Can Increase Fundraising Results first appeared on Virtuous Software .
Quarterly Report filed 2026-05-01
Proxy Statement filed 2026-04-29
Material Event filed 2026-04-29
TL;DR Picture this: A fundraising team gets pulled into a room. Leadership announces a round of layoffs, and another round is coming if revenue doesn’t climb. That scenario actually happened […] The post Building Diversified Revenue Streams for Nonprofit Growth with Audrey Cooper first appeared on Virtuous Software .
Key Differentiators
Strong Challenger
Virtuous is an established challenger with significant market presence and competitive offerings in Nonprofit Tech.
Top 10 Ranked
Ranked #7 in the Nonprofit Tech category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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