Brand Intelligence Graphcompany
Company Overview
About Virtuous
Virtuous is a nonprofit CRM and fundraising platform designed specifically for nonprofits that want to build genuine donor relationships rather than just process transactions — providing donor management, email marketing, event management, and automation workflows informed by behavioral signals and engagement scoring. Founded in 2014 by Gabe Cooper in Phoenix, Arizona, Virtuous has raised approximately $30 million and serves over 600 nonprofit organizations across faith-based, healthcare, education, and social service sectors who want a more relationship-focused alternative to traditional nonprofit CRMs.
Business Model & Competitive Advantage
Virtuous's "Responsive Fundraising" philosophy guides the product — instead of blasting all donors with the same email campaigns, Virtuous tracks each donor's engagement signals (email opens, giving frequency, event attendance, volunteer hours) and surfaces recommendations for when and how to communicate personally with each donor. The CRM provides a full donor profile showing relationship history, communication preferences, and giving patterns that help major gift officers prepare for donor conversations. Automated journeys can send personalized thank-you sequences, impact stories, and renewal appeals based on each donor's giving anniversary and engagement level.
Competitive Landscape 2025–2026
In 2025, Virtuous competes in the nonprofit CRM market against Salesforce NPSP (Nonprofit Success Pack), Bloomerang, Blackbaud Raiser's Edge, and NeonCRM for donor management platform share. The nonprofit CRM market is undergoing a shift — Salesforce NPSP requires significant customization expertise while Blackbaud's legacy platforms are showing age, creating opportunity for modern purpose-built alternatives. Virtuous's 2025 strategy focuses on expanding its AI capabilities for donor intelligence (predictive giving propensity scoring), growing its integration with text messaging and direct mail platforms, and adding capacity for corporate foundations and grant-making programs.
Recent Activity
View all →Follow 3 basic steps to start building complete donation pages with the Raise AI Page Builder: Here’s how all 3 of these steps work in Virtuous Raise AI Page Builder… […] The post Introducing Virtuous Raise AI Page Builder: Create Donation Pages in Minutes first appeared on Virtuous Software .
Five straight years on the ranking of America’s fastest-growing private companies, built on a bet that innovation only counts when fundraisers actually use it Virtuous has been named in the […] The post Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits first appeared on Virtuous Software .
A midyear status check on a definition that keeps moving TL;DR: A year ago, the sentence I heard most often from nonprofit leaders was a quiet confession: we have not […] The post Why Your Nonprofit’s Definition of AI is Only Partially Complete first appeared on Virtuous Software .
Quarterly Report filed 2026-07-31
Material Event filed 2026-07-30
At Virtuous, we believe that “good enough” is no longer good enough for nonprofits.  The world that fundraisers operate in is changing every day. More and more households are opting […] The post The Road to N of 1: How Virtuous Is Building the Platform That Removes Administrative Drag and Treats Every Donor as an Individual first appeared on Virtuous Software .
Material Event filed 2026-07-23
TL;DR:  Fifteen years in advancement services taught me that most bad asks are not so much a relationship problem. But a bit more of a homework problem. Doing the research […] The post Your Pre-Meeting Prospect Research Checklist: 7 Steps to Success first appeared on Virtuous Software .
TL;DR: When Prospect Research Eats Your Week Gift officers and prospect research teams routinely spend 2 to 4 hours per donor compiling a research briefing before a single meeting or […] The post Introducing the Insights AI Research Agent: Deep Prospect Research, Now at Portfolio Scale first appeared on Virtuous Software .
Donation Widget TL;DR: Your nonprofit might have the perfect donation form…fully branded, persuasive copy, and a clean design. But as with most donation pages, there’s only one URL. So, if […] The post 10 Best Donation Widgets for Nonprofits & How to Add Them first appeared on Virtuous Software .
Material Event filed 2026-07-14
Determining which donation ask amounts to include your annual appeal is a complex puzzle to solve. These 4 action steps can help you grow generosity. The post Suggested Donation Amount: 9 Best Guidelines + How to Use AI first appeared on Virtuous Software .
Key Differentiators
Strong Challenger
Virtuous is an established challenger with significant market presence and competitive offerings in Nonprofit Tech.
Top 10 Ranked
Ranked #7 in the Nonprofit Tech category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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