Unity(U)

Scaling mobile games has changed. User acquisition (UA) is no longer about finding players who convert quickly, and it hasn’t been for some time. To drive incremental scale, today’s UA campaigns need to focus on acquiring the right players who generate long-term lifetime value (LTV) or risk their sustainability.To meet this need, Unity Ads powered by Unity Vector has expanded its optimization capabilities with the D28 IAP ROAS optimizer.For studios and publishers running UA campaigns on Unity Ads, this adds a new optimization window and expands targeting capabilities. D28 IAP ROAS campaigns help advertisers acquire users with higher retention and stronger long-term value by optimizing for return on ad spend (ROAS) over a 28-day post-install period.But this new capability raises important strategic questions - do D28 campaigns make D7 campaigns obsolete? Will they cannibalize each other's performance? Which campaign type should you prioritize?The answer: Prioritize and run both.TL;DR:D7

Aleksandr Bajev, Marketing Producer at Playrix, recently sat down with the Unity team to discuss how one of the world’s leading mobile gaming companies is leveraging Unity Ads to grow their titles. Watch the video or keep reading to learn how Playrix is utilizing Unity’s suite of growth services to scale Township and drive greater revenue, including with Unity Ads’ D28 IAP ROAS optimizer powered by Unity Vector.Can you please introduce yourself, share a bit about Playrix, and what your role is on the team?Aleksandr Bajev: “My name is Aleksandr Bajev and I'm a Marketing Producer at Playrix. I'm responsible for working with networks like Unity. I work with retargeting and I’m in charge of benchmarks and marketing intelligence.Playrix is a mobile gaming company. We're usually known for our casual titles, such as Fishdom, Gardenscapes, Homescapes, and Township.”How long has Playrix been working with Unity Ads?AB: “Unity and Playrix - we're working together for quite some time. As of today,

Industrial digital twins are entering a new phase.For years, the conversation around digital twins focused primarily on visualization: creating real-time 3D representations of machines, production lines, and industrial systems. But across manufacturing, logistics, warehousing, energy, and industrial automation, the role of the digital twin is starting to shift.The question is no longer simply how realistic the visualization looks. Increasingly, the challenge is how effectively industrial systems connect live machine state, enterprise data, documentation, and operational knowledge into something operators, engineers, and AI systems can actually use.At the same time, two major industry trends are beginning to converge.AI tools are creating demand for structured, grounded operational dataIndustrial organizations are modernizing documentation, lifecycle management, and cybersecurity practices across increasingly connected systemsIn Europe, this shift is partially accelerated by EU Machiner

Disclaimer: This story features a fictional persona created for illustrative purposes and does not depict a real customer or individual.For years, Daniel had the same problem every training designer runs into eventually:The training worked.But it didn’t stick.Slides explained the process. Videos demonstrated it. PDFs documented every safety step in painstaking detail. Yet new operators still struggled when they stepped onto the factory floor for the first time.Because watching a workflow isn’t the same as experiencing it.Daniel has spent nearly a decade designing training programs for manufacturing teams.He loves the challenge of helping people learn complex processes quickly and safely. Daniel knew interactive training would make a difference. The problem was getting it built.He wasn't a simulation developer, nor did he have a dedicated technical team sitting idle waiting for training requests. Creating interactive experiences often meant competing for engineering resources, working w

Unsupported remote infrastructure during an active production can quickly become a security, compliance, and operational problem. As deadlines tighten and remote collaboration remains essential, postproduction teams face increasing pressure to maintain high-performance, secure access to editorial and finishing systems without disrupting artists, editors, or reviewers.HP has officially ended new-customer sales of HP Anyware. According to HP’s Trust Center, the Anyware Trust Center and Trusted Zero Clients reach end of support on October 31, 2026, after which they no longer receive updates or patches; broader HP Anyware support and maintenance continue through October 31, 2029. Teams on multi-year terms may have their own support window with HP.As with any software past its end-of-support date, running HP Anyware outside these support windows can create security and compliance risk - particularly for workflows handling high quality studio and broadcaster content with content-security req

Material Event filed 2026-06-05

Material Event filed 2026-06-01

A lot happened in games in the month of May: hotly anticipated life sim Paralives officially entered early access, ZA/UM launched ZERO PARADES: For Dead Spies to critical acclaim, and Steam officially recognized Bullet Heaven as its own distinct game genre. Get the full recap in our summary of Made with Unity games for May 2026. Award-winning Unity games: May 2026Looking at this month’s game awards ceremonies, Unity developers were well-represented around the world. gamescom LATAM – BIG Festival Awards 2026 Is This Seat Taken? by Poti Poti Studio (Best Casual Game)Moomintroll: Winter’s Warmth by Hyper Games (Best Art)Goodnight Universe by Nice Dream (Innovation)A Rat’s Quest: The Way Back Home by The Dreamerians (Best Game: Latin America)WHAT THE CLASH? by Triband (Best Mobile Game)Jolly Match: First MR Match-3 Puzzles by (Best XR/VR Game)I Don’t Want To Be A Good Woman by We Remember (BIG Impact)Tavern Keeper by Greenheart Games (Best New Game)Pavs Game Awards 2026We were excited to s

In this Q&A, Devin Nambiar, COO of Mattel163, shares how the studio has partnered with Unity and leveraged Unity Ads to grow some of its best-known mobile titles, including Phase 10 Mobile. Watch the video or keep reading to learn how Mattel163 improved user quality, diversified UA strategy, and scaled D7 IAP ROAS campaigns with more predictable long-term value using Unity Ads powered by Unity Vector.Can you please introduce yourself and share a bit about your role as COO for Mattel163?Devin Nambiar (DN): “My name's Devin, I'm the COO of Mattel163. And in that capacity, I handle all of our R&D and publishing efforts across the studio.”Can you give a brief description of Mattel163, and the games your studio develops and publishes?DN: “Mattel163 is a global mobile free-to-play studio. It originated as a joint venture between Mattel, the iconic toy company, and NetEase, one of the biggest game companies in China.Our focus has been to take Mattel's iconic IPs and franchises and bri

Buying gaming media based on app type is a proven approach. Sports games, puzzle games, and action titles attract engaged players, and placing ads in the right environments still matters. The question wasn’t whether app categories perform. The question was whether layering gaming audiences on top of those environments could unlock incremental performance.Across a series of campaigns spanning multiple verticals and formats, Unity layered gaming-based audiences through Unity Audience Hub, powered by Optable, on top of category-based buying and compared performance to category-only activation.What we sawInteractive formats (Playable & End cards)290% lift in CTR and 193% lift in engagement when gaming audiences were layered on top of category-based placements, compared to leading third-party audiences¹Public sector, genre-based targeting140% lift in engagement using Sports and Action audiences layered on relevant game categories²Performance improves with scaleEngagement lift increased from

Material Event filed 2026-05-22