The Trade Desk(TTD)

Leader#2 in Media & Publishing

$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention

Demand-Side Platform
TTD
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Updated April 2026

Company Overview

The Trade Desk is a technology platform enabling advertisers and agencies to programmatically purchase digital advertising inventory across display, video, audio, and connected TV channels. The company serves brand advertisers, agencies, and demand-side platforms requiring sophisticated tools for targeted, data-driven advertising campaigns. The Trade Desk creates value through its unified platform accessing premium inventory, advanced audience targeting capabilities, real-time bidding optimization, transparent pricing and reporting, cross-channel campaign management, and independence from media ownership that ensures unbiased inventory access.

Revenue
$2450M
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Company Timeline

Major milestones in The Trade Desk's journey

4
Total Events
0
Funding Rounds
0
Acquisitions
0
Product Launches
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Leadership Team

Meet the leaders behind The Trade Desk

Jeff T. Green

Founder, President & Chief Executive Officer

Co-founder and CEO since November 2009. Previously founded AdECN, acquired by Microsoft in 2007.

David R. Pickles

Co-Founder & Chief Technology Officer

CTO and board member. Responsible for technical architecture of The Trade Desk platform.

Anders Mortensen

Chief Revenue Officer

Appointed November 4, 2025. Former Managing Director at Google.

Open Positions

Reddit Discussions

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Key Differentiators

Market Leader

The Trade Desk is recognized as a market leader in the Media & Publishing sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $2450M in revenue, The Trade Desk operates at enterprise scale with proven market validation.

Top 3 Ranked

Ranked #2 in the Media & Publishing category, consistently recognized for excellence.

Frequently Asked Questions

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