Company Overview
About Tend
Tend is a modern dental care company founded in 2018 by Andy Grover, Michael Stenclik, and Doug Hudson, and headquartered in Nashville, Tennessee. The company operates a chain of dental clinics designed to deliver a patient-centered experience that addresses two longstanding problems in dentistry: patient anxiety and dentist burnout. On the patient side, Tend's studios feature spa-like environments, consistent staffing, transparent pricing, and digital tools for scheduling, treatment planning, and care coordination — all aimed at reducing the avoidance behaviors that lead to poor oral health outcomes in adults. On the provider side, Tend offers dentists a differentiated compensation model, including commissions of up to 40% and equity participation in the company.
Business Model & Competitive Advantage
Tend has raised $270M in total funding across four rounds from 15 investors, including GV (Google Ventures), Tiger Global Management, Addition Capital, Good Friends, and R2 Ventures. The most recent funding was a $125M Series D led by Oak HC/FT in early 2025, which is being deployed to expand Tend's clinic footprint beyond its current 30+ locations across major U.S. markets. As of March 2026, the company employs 579 people and continues to grow its clinical team.
Competitive Landscape 2025–2026
Tend occupies the intersection of consumer experience design and dental healthcare — a segment sometimes called "luxury dental" or "concierge dental." However, the company is broadly in-network with major dental insurance plans, which differentiates it from pure concierge models and allows it to serve a broader patient population. Tend competes with traditional private practice dentistry, larger DSO chains like Aspen Dental and Heartland Dental, and other venture-backed dental companies.
Key Differentiators
Strong Challenger
Tend is an established challenger with significant market presence and competitive offerings in Healthcare.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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