Company Overview
About SurveyMonkey
SurveyMonkey (now Momentive) is one of the world's largest survey and feedback management platforms, enabling businesses, researchers, and individuals to create, distribute, and analyze surveys at scale. Founded in 1999 and headquartered in San Mateo, California, the company rebranded as Momentive Global in 2021 but continues operating its flagship SurveyMonkey brand alongside enterprise products including GetFeedback and Momentive AI. The platform serves over 17 million active users across 350,000 organizations globally.
Business Model & Competitive Advantage
The company went public via SPAC merger in 2018 and subsequently faced market pressures through 2022-2023 alongside other work-tech SaaS companies. In 2023, Symphony Technology Group (STG) acquired the company and took it private, focusing on profitability improvements and product consolidation. Under private ownership, SurveyMonkey has refocused on its core strengths in market research, customer satisfaction measurement, and employee engagement surveys.
Competitive Landscape 2025–2026
In 2025, SurveyMonkey has re-emerged with AI-powered features including automated survey design suggestions, sentiment analysis on open-text responses, and benchmark databases comparing results against industry averages. The company competes with Qualtrics, Typeform, and Google Forms across different market segments. Revenue is estimated at $450-500M annually. SurveyMonkey's 2025 positioning emphasizes the combination of its massive response benchmark database with AI analysis as a competitive moat against newer, feature-lighter alternatives.
Recent Activity
View all →Quarterly Report filed 2026-10-02
Material Event filed 2026-10-01
Material Event filed 2026-09-16
Material Event filed 2026-09-10
Key Differentiators
Emerging Innovator
SurveyMonkey is an emerging player bringing innovative solutions to the Productivity & Collaboration market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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