Sierra logo

Sierra

Challenger

Conversational AI for enterprises. Founded 2023 by ex-Salesforce co-CEO Bret Taylor + ex-Google VP Clay Bavor. $10B valuation, $150M ARR (Jan 2026), $635M funding.

Best for: Conversational AI & AI Agents
60
AI Score
Grade B
AI Visibility Score (Beta)
Artificial IntelligenceConversational AI & AI AgentsWebsiteUpdated October 2026

Brand Intelligence Graph

Capabilities
Conversational AI & AI Agents

Company Overview

About Sierra

Sierra is a conversational AI platform founded in 2023 by Bret Taylor (former co-CEO of Salesforce, OpenAI board chair) and Clay Bavor (former Google VP). Headquartered in San Francisco, Sierra enables companies to build customer-facing AI agents for service, recommendations, and complex workflows. Products include Agent OS and voice agents for real-time phone interactions.

Business Model & Competitive Advantage

Sierra operates a B2B SaaS model with 20%+ of customers generating $10B+ annual revenue. Clients include ADT, SiriusXM, Sonos, WeightWatchers, Discord, Rivian, and Ramp. It competes with Salesforce Agentforce, Intercom, and vertical AI agent startups, differentiating through enterprise-grade platform and founder credibility.

Competitive Landscape 2025–2026

Sierra raised $350 million in September 2025 at a $10 billion valuation, bringing total funding to $635 million. It hit $100M ARR in 21 months and $150M ARR by January 2026. Voice agents surpassed text as the primary channel by September 2025.

Founded
2023
Revenue
$150M
Curated content • Fact-checked and verified

Recent Activity

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Sharing a draft of Personal Agent Protocol

Today we’re publishing a draft of Personal Agent Protocol, known as Poppy, and announcing additional 35 design partners.

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Caller ID in the age of agents

Introducing fleming-1, Sierra’s own model for detecting when the caller on a phone call is another agent.

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Sierra Summit 2026: Bring us your hardest problems

AI is moving faster than anyone predicted. At Sierra Summit, we shared how Sierra helps companies stay on the frontier, stay in control as personal agents arrive, and turn customer context into a lasting advantage.

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Introducing Personal Agent Protocol

We’re excited to announce Personal Agent Protocol — an open standard Meta and Sierra are developing along with industry partners at Genesys, Instinct, Rocket, Shopify, Stripe, and Walmart that defines how personal agents interact with businesses.

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The Sierra partner ecosystem

Today we’re introducing Sierra’s partner ecosystem: the technology platforms, marketplaces, and service partners bringing Sierra to more businesses worldwide.

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Sierra joins the OpenAI Marketplace

We’re excited to be a launch partner in OpenAI’s new marketplace. Now, eligible customers can build agents with Sierra using their OpenAI commitments.

blog_post
Ghostwriter: When AI goes from tool to teammate

Ghostwriter now works alongside your team in Slack and Teams — always on, proactive, and asynchronous. It moves past "I did what you asked" to "I noticed something you should see" and "I have an idea we haven't tried."

8-K
8-K — FORM 8-K

Material Event filed 2026-09-23

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Your agent, laid bare

For decades, enterprise software was a black box — hard for companies to understand, implement, adapt, and integrate, or even replace. With Sierra, nothing is hidden. It’s easy to build an agent, understand the actions it takes, integrate it with existing systems, and make changes directly.

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Sierra achieves AIUC-1 certification

Sierra is now AIUC-1 certified, following an independent audit by Schellman and extensive testing by the Artificial Intelligence Underwriting Company (AIUC).

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Next gen multimodal agents: an interface that morphs with the conversation

Sierra’s multimodal agents bring voice, text, and visuals into the same conversation, so customers get the best of each medium without having to pick just one.

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Hyper-𝜏-bench: Evaluating agents that build agents

Today we’re open-sourcing hyper-𝜏-bench, a new long horizon agent evaluation that measures how well models can not only act as an agent, but construct one.

Key Differentiators

Strong Challenger

Sierra is an established challenger with significant market presence and competitive offerings in AI & Machine Learning.

Growth Stage

Sierra has achieved $150M in revenue, demonstrating strong product-market fit.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

60
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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