Company Overview
About Sett
Sett deploys AI agents to automate user acquisition creative production for mobile game studios — one of the highest-spend, most repetitive categories in mobile gaming marketing. The company raised $30 million in Series B financing in March 2026 from Greenfield Partners, Bessemer Venture Partners, and F2, bringing total funding to $57 million. Founded in 2023, Sett is already profitable, with clients including Zynga and Playtika — two of the world's largest mobile game publishers.
Business Model & Competitive Advantage
Mobile game user acquisition teams produce hundreds of creative variations daily (video ads, playable ads, static images) testing which assets perform best on TikTok, Meta, Google, and Apple Search. This high-volume, high-iteration creative process is exactly what AI agents can automate: Sett's platform generates creative variations, tests them across channels, and feeds performance data back to improve future generation — closing the creative-performance loop that previously required large UA teams.
Competitive Landscape 2025–2026
The company is expanding beyond gaming into fintech and e-commerce by end of 2026, recognizing that the same high-volume creative automation is needed anywhere businesses spend heavily on performance marketing. Ben Feder, the former CEO of Take-Two Interactive (GTA, NBA 2K), is an investor — a credibility signal from someone who oversaw billions in game marketing spend.
Open Positions
Reddit Discussions
Key Differentiators
Emerging Innovator
Sett is an emerging player bringing innovative solutions to the Artificial Intelligence market.
Frequently Asked Questions
Not So Random Others
a2z Radiology AI
a2z Radiology AI has developed a whole-body CT analysis platform that simultaneously screens for over 24 medical conditions across a single CT scan, including incidental cancers, coronary artery disea
Adept AI
Adept AI was founded in 2022 by a team of former OpenAI, DeepMind, and Google Brain researchers to build AI that can take actions on computers — navigating software interfaces, filling forms, and exec
Duckie
Duckie is a San Francisco-based AI customer support platform — backed by Y Combinator (W24) with $500,000 in funding from Y Combinator, Andreessen Horowitz, Greylock, KungHo Fund, Netflix, and 5 addit
Plenty
Plenty is a San Francisco-based indoor vertical farming company that uses AI, machine learning, and robotics to grow leafy greens and other produce in controlled indoor environments. The company has r
Adobe Firefly
Adobe Firefly is Adobe's generative AI platform and suite of creative AI tools, launched in March 2023 as Adobe's flagship response to the generative AI revolution. Firefly was purpose-built to be com
Aleph Alpha
Aleph Alpha is a German AI company building sovereign AI infrastructure for European governments and enterprises that require data sovereignty, GDPR compliance, and AI hosted within EU borders. Its Ph
Compare Sett with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Sett? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Sett Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Sett vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →