Brand Intelligence Graph
Company Overview
About Sett
Sett deploys AI agents to automate user acquisition creative production for mobile game studios — one of the highest-spend, most repetitive categories in mobile gaming marketing. The company raised $30 million in Series B financing in March 2026 from Greenfield Partners, Bessemer Venture Partners, and F2, bringing total funding to $57 million. Founded in 2023, Sett is already profitable, with clients including Zynga and Playtika — two of the world's largest mobile game publishers.
Business Model & Competitive Advantage
Mobile game user acquisition teams produce hundreds of creative variations daily (video ads, playable ads, static images) testing which assets perform best on TikTok, Meta, Google, and Apple Search. This high-volume, high-iteration creative process is exactly what AI agents can automate: Sett's platform generates creative variations, tests them across channels, and feeds performance data back to improve future generation — closing the creative-performance loop that previously required large UA teams.
Competitive Landscape 2025–2026
The company is expanding beyond gaming into fintech and e-commerce by end of 2026, recognizing that the same high-volume creative automation is needed anywhere businesses spend heavily on performance marketing. Ben Feder, the former CEO of Take-Two Interactive (GTA, NBA 2K), is an investor — a credibility signal from someone who oversaw billions in game marketing spend.
Key Differentiators
Emerging Innovator
Sett is an emerging player bringing innovative solutions to the Entertainment & Gaming market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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