Company Overview
About Scritch
Scritch is a San Francisco-based veterinary AI company building an AI operating system for veterinary practices — featuring an AI receptionist that answers calls 24/7, manages appointment scheduling, handles prescription refill requests, and provides automated follow-up for pet health reminders. Founded by Claire Lee and Rachel Lee (with engineers from Tesla Autopilot and Amazon) and backed by Y Combinator with $500,000 in seed funding in July 2024, Scritch operates on a revenue-sharing model with veterinary practices and offers pet owners $189 annual memberships including unlimited visits and 24/7 telehealth support.
Business Model & Competitive Advantage
Scritch's AI receptionist addresses the biggest operational pain point for independent veterinary practices: phone calls. Veterinary practices receive hundreds of calls daily — appointment requests, prescription refills, post-visit questions, emergency triage — that overwhelm front-desk staff and result in missed calls, hold times, and staff burnout. Scritch's AI handles the majority of inbound calls autonomously: scheduling appointments from available slots in the practice management system (AVImark, Cornerstone, ezyVet), processing routine prescription refill requests for established patients, and providing post-visit care instructions. Emergency and complex clinical calls are identified and escalated to staff with context, reducing routine call burden while maintaining human oversight for situations requiring clinical judgment.
Competitive Landscape 2025–2026
In 2025, Scritch competes in the veterinary technology market with Vetspire (veterinary PIMS, $90M raised), Shepherd Veterinary Software (PIMS, recently launched), and PetDesk (client engagement for veterinary practices) for veterinary practice automation. The veterinary industry faces a structural shortage — the American Veterinary Medical Association projects a shortage of 15,000 veterinarians by 2030 — creating demand for AI tools that extend practice capacity without additional headcount. The revenue-sharing model (Scritch earns a percentage of revenue from appointments booked through the AI receptionist) aligns Scritch's success with practice revenue rather than requiring upfront software investment. The 2025 strategy focuses on independent veterinary practice adoption, building the AI clinical note generation that reduces veterinarian documentation time during appointments, and integrating with all major practice management systems.
Recent Activity
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Emerging Innovator
Scritch is an emerging player bringing innovative solutions to the Healthcare market.
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Estimated Visibility Trend (Beta)
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