Company Overview
About Response
Response is a United States-based indirect procurement platform — backed by Y Combinator (W20) with $4 million in seed funding led by Twenty-Two Ventures with angels from Flexport, Anduril, Ramp, and Scale AI — providing operations teams with end-to-end control over indirect spend (office supplies, maintenance materials, packaging, facilities consumables) by streamlining ordering workflows, enforcing approval processes, and enabling vendor consolidation. Helping customers including Aterian (NASDAQ: ATER) and Warehouse Specialists Inc. achieve up to 13.2% cost savings and 91.6% ordering time reduction. Founded in 2019 by Keivan Shahida and Kais Baillargeon, Response addresses the unmanaged spend problem that creates significant cost leakage for industrial and operations-intensive businesses.
Business Model & Competitive Advantage
Response's indirect procurement platform addresses the operational inefficiency that characterizes tail spend management: an operations manager at a manufacturing facility or distribution center purchases consumables (gloves, cleaning supplies, packaging materials, replacement parts) through a mix of individual purchasing card transactions, Amazon Business orders, and preferred vendor accounts — with no centralized visibility into what's being ordered, no approval workflows that enforce purchase authority limits, and no vendor consolidation that would enable volume-based discounts. The result: the same item is ordered from 3 different vendors at 3 different prices by different team members, spot purchases bypass preferred vendor pricing, and accounts payable reconciles invoices against PO numbers that don't exist. Response's platform (centralizing all indirect purchasing into a single approval-workflow-governed interface, integrating with existing vendor relationships, and providing the spend analytics that identify consolidation opportunities) brings procurement discipline to the categories that enterprise procurement systems overlook.
Competitive Landscape 2025–2026
In 2025, Response competes in the indirect procurement, spend management, and purchasing software market with Coupa (business spend management, acquired by KKR for $8B), Precoro (procurement software, $28M raised), and Amazon Business (B2B e-procurement, Amazon product) for operations team indirect spend management and tail spend procurement platform adoption. The Anduril and Ramp angel investors reflect both defense contractor operations and modern financial tools expertise applied to procurement. Y Combinator W20 backing connects Response with the enterprise SaaS and operations technology investor community. The 2025 strategy focuses on growing the manufacturing and logistics operator segment (where consumable procurement represents significant spend), building the AI-powered spend analysis for category-level vendor consolidation recommendations, and expanding the ERP integration for automated PO-to-invoice reconciliation.
Recent Activity
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Emerging Innovator
Response is an emerging player bringing innovative solutions to the Logistics & Supply Chain market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
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