Brand Intelligence Graph
Company Overview
About Prose Hair
Prose is a New York-based personalized beauty company founded in 2017 that uses a proprietary algorithm to formulate custom shampoos, conditioners, hair masks, and skincare products based on an individual consumer consultation covering hair type, scalp condition, lifestyle, and environmental factors. The company manufactures all products in small batches in its Brooklyn facility.
Business Model & Competitive Advantage
Prose achieved $165 million in annual revenue in 2024, representing 29% year-over-year growth, making it one of the fastest-scaling DTC beauty brands in the US. In 2025, the company expanded aggressively into custom skincare — applying the same personalization engine to cleansers, serums, and moisturizers — and opened a second customization center on the West Coast to reduce shipping times and scale production capacity.
Competitive Landscape 2025–2026
The brand released its first national TV advertising campaign in 2025, signaling a move toward broader mainstream awareness beyond its core DTC subscriber base. Prose competes with Function of Beauty in the personalized haircare space but differentiates through in-house manufacturing, dermatologist-reviewed formulas, and a premium pricing tier that skews toward skincare-savvy millennials.
Key Differentiators
Growth Stage
Prose Hair has achieved $165M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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