Company Overview
About Poppi
Poppi is a functional soda brand founded in 2018 by Stephen and Allison Ellsworth in Austin, Texas. Originally conceived as "Mother Beverage," the brand reformulated and rebranded after a 2018 appearance on Shark Tank, where they secured a $400,000 investment for a 25% stake from CAVU investor Rohan Oza. Poppi''s sodas are made with prebiotic fiber (inulin from agave), apple cider vinegar, and real fruit juice — offering a low-calorie, low-sugar beverage positioned at the intersection of taste and gut health. Each can contains no more than 5 grams of sugar and 25 calories, with 15 flavors including Strawberry Lemon, Classic Cola, Raspberry Rose, and Watermelon.
Business Model & Competitive Advantage
Poppi grew from $13 million in annual revenue in 2020 to over $500 million in 2024 — a roughly 38x increase — driven by viral TikTok marketing, high-profile influencer seeding, and aggressive retail expansion into Whole Foods, Target, Walmart, and Costco. The brand raised approximately $40 million in private funding across a $13.5 million Series A from CAVU Ventures in 2021 and a $25 million Series B from CAVU Consumer Partners in 2022. PepsiCo announced the acquisition of Poppi in March 2025 and completed it on May 19, 2025, for $1.95 billion (net $1.65 billion after tax benefits), one of the largest acquisitions of a functional beverage brand in history.
Competitive Landscape 2025–2026
As part of PepsiCo''s portfolio, Poppi continues operating under its own brand identity alongside Siete and Sabra, extending PepsiCo''s presence in the high-growth functional and better-for-you beverage category. In 2026, PepsiCo began rolling Poppi out in the United Kingdom and Ireland through Carlsberg Britvic.
Key Differentiators
Market Leader
Poppi is recognized as a market leader in the Food, Beverage & AgTech sector, demonstrating strong industry presence and customer trust.
Growth Stage
Poppi has achieved $500M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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