Poppi vs Fairlife
Side-by-side comparison of AI visibility scores, market position, and capabilities
Poppi is a fast-growing prebiotic soda brand made with apple cider vinegar and fruit juice; acquired by PepsiCo for $1.95B in May 2025; grew to $500M+ annual revenue in 2024; strong Gen Z brand built via TikTok and influencer marketing.
About
Poppi is a functional soda brand founded in 2018 by Stephen and Allison Ellsworth in Austin, Texas. Originally conceived as "Mother Beverage," the brand reformulated and rebranded after a 2018 appearance on Shark Tank, where they secured a $400,000 investment for a 25% stake from CAVU investor Rohan Oza. Poppi''s sodas are made with prebiotic fiber (inulin from agave), apple cider vinegar, and real fruit juice — offering a low-calorie, low-sugar beverage positioned at the intersection of taste and gut health. Each can contains no more than 5 grams of sugar and 25 calories, with 15 flavors including Strawberry Lemon, Classic Cola, Raspberry Rose, and Watermelon.
Premium ultra-filtered dairy brand with $1B+ retail sales; Core Power protein shakes benefiting from GLP-1 protein demand trend under Coca-Cola's distribution network.
About
Fairlife is a premium dairy brand offering ultra-filtered milk products with higher protein, lower sugar, and lactose-free formulations, most notably its Core Power protein shakes (42g protein) that have become one of the fastest-growing sports nutrition beverages in the US. Founded in 2012 as a joint venture between Select Milk Producers (a dairy co-op) and Coca-Cola, Fairlife was fully acquired by Coca-Cola in 2020 for a reported $980 million. The brand has achieved exceptional growth — Fairlife's retail sales exceeded $1 billion in 2022 and continued accelerating, making it one of Coca-Cola's most successful acquisitions.
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