Brand Intelligence Graph
Company Overview
About Penpot
Penpot is the first open-source design and prototyping platform for cross-domain product teams, created by Kaleidos Open Source, a Madrid-based company founded in 2011. Unlike proprietary tools such as Figma and Sketch, Penpot is built on open web standards including SVG, CSS, HTML, and JSON, making designs natively accessible to developers. The platform offers design, interactive prototyping, design systems at scale, and was the first design tool to integrate native design tokens.
Business Model & Competitive Advantage
Penpot operates as a free, web-based tool that can also be self-hosted, competing directly with Figma. Its open-source model appeals to organizations prioritizing vendor independence, data sovereignty, and customization. The Penpot 2.0 release introduced CSS Grid Layout, a complete UI redesign, and a new Components system. A plugin API launched in late 2025.
Competitive Landscape 2025–2026
Kaleidos has raised approximately $10.6 million, including an $8M Series A in 2022 led by Decibel. Signups surged 5,600% when Adobe announced its $20B Figma acquisition. With over 500,000 active users and 35,000+ GitHub stars, Penpot continues to gain traction as the leading open-source alternative to Figma.
Recent Activity
View all →Learn how to implement maintainable developer-friendly breakpoints with design tokens and themes.
Learn how you can help your remote team work better together with these eight tips centered on human connections and smart management styles.
Learn about practical use cases for design to code, code to design, and design to docs AI workflows with Penpot MCP.
Claude Design promises faster UI generation, but is it enough for enterprise teams? Learn what it does well, where it falls short, and what to look for in AI design tools.
Material Event filed 2026-06-22
Learn what UX design is, why it matters, and how to become a UX designer. Explore key skills, UX vs. UI, the design process, and steps to start your career.
Figma is powerful but not perfect. Explore 14 UI and UX design tools, from open-source to AI-first, to find the best Figma alternative for your team.
Figma is powerful but not perfect. Explore 14 UI and UX design tools, from open-source to AI-first, to find the best Figma alternative for your team.
AI is reshaping data sovereignty. Learn how AI-powered design and development tools create new risks, and how to build a sovereignty-first product stack.
What AI workflows are, how Penpot MCP connects your files to agents, and when they’re worth using on real product work.
Learn what prototyping is, why it matters, and how to get started. From low-fidelity sketches to interactive flows, this guide covers everything you need to build better products before a single line of code is written.
Turn design updates into automated workflows. Learn how to connect Penpot with GitHub Actions, GitLab CI/CD, Slack, and custom scripts using APIs, access tokens, and webhooks.
Key Differentiators
Strong Challenger
Penpot is an established challenger with significant market presence and competitive offerings in Design & Creative Tools.
Large Customer Base
Serves 500K, showing strong market traction and customer satisfaction.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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Side-by-side AI visibility scores, platform breakdown, and market position.
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