Company Overview
About Penpot
Penpot is the first open-source design and prototyping platform for cross-domain product teams, created by Kaleidos Open Source, a Madrid-based company founded in 2011. Unlike proprietary tools such as Figma and Sketch, Penpot is built on open web standards including SVG, CSS, HTML, and JSON, making designs natively accessible to developers. The platform offers design, interactive prototyping, design systems at scale, and was the first design tool to integrate native design tokens.
Business Model & Competitive Advantage
Penpot operates as a free, web-based tool that can also be self-hosted, competing directly with Figma. Its open-source model appeals to organizations prioritizing vendor independence, data sovereignty, and customization. The Penpot 2.0 release introduced CSS Grid Layout, a complete UI redesign, and a new Components system. A plugin API launched in late 2025.
Competitive Landscape 2025–2026
Kaleidos has raised approximately $10.6 million, including an $8M Series A in 2022 led by Decibel. Signups surged 5,600% when Adobe announced its $20B Figma acquisition. With over 500,000 active users and 35,000+ GitHub stars, Penpot continues to gain traction as the leading open-source alternative to Figma.
Open Positions
Reddit Discussions
Key Differentiators
Strong Challenger
Penpot is an established challenger with significant market presence and competitive offerings in Design & Creative Tools.
Large Customer Base
Serves 500K, showing strong market traction and customer satisfaction.
Frequently Asked Questions
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