Company Overview
About Overtime
Overtime is a digital sports media company built for the next generation of athletes and fans, specializing in original sports content, youth athlete development leagues, and multi-platform distribution. Founded in 2016 by Dan Porter and Zack Weiner and headquartered in New York, Overtime produces over 150 original content pieces per week, distributed across YouTube, Instagram, TikTok, and its own app. As of 2025, Overtime has accumulated over 115 million social media followers globally and generates more than 30 billion views annually.
Business Model & Competitive Advantage
Beyond content, Overtime owns and operates three youth sports leagues: OTE (Overtime Elite) in basketball, OT7 in flag football, and OTX in boxing — providing elite young athletes with paid salaries, coaching, education, and a direct path to professional leagues. This league ownership model gives Overtime exclusive media rights to its own content, differentiating it from pure content aggregators. In February 2025, Overtime partnered with Victory+ to stream OTE playoffs and OT7 games on an ad-supported platform, expanding its reach to mainstream streaming audiences.
Competitive Landscape 2025–2026
Overtime''s business model combines sponsorships, e-commerce, licensing, and media rights. The company added 16 million new social followers in 2024, a 16% year-over-year increase. With sports media rights valuations rising and Gen Z sports consumption shifting to digital and short-form video, Overtime occupies a strong position at the intersection of youth sports, athlete media, and streaming — competing indirectly with ESPN, Barstool Sports, and The Players Tribune.
Key Differentiators
Strong Challenger
Overtime is an established challenger with significant market presence and competitive offerings in Entertainment & Gaming.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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