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Optery

Emerging

Personal data privacy service removing information from 500+ data brokers; PCMag Editors' Choice 2022-2025 competing with DeleteMe named as potential unicorn by Business Insider.

42
AI Score
Grade C
AI Visibility Score (Beta)
CybersecurityWebsiteUpdated October 2026

Company Overview

About Optery

Optery is a personal data privacy service that automatically removes users' personal information from data brokers — the companies that aggregate and sell personal data including home addresses, phone numbers, email addresses, financial information, and relatives' data. Founded in 2020 in San Francisco, Optery raised $6 million from investors and has won PCMag's Editors' Choice award for data privacy services from 2022 through 2025, earned multiple Cybersecurity Excellence Awards, and was named by Business Insider as one of 30 startups most likely to become a unicorn in 2025.

Business Model & Competitive Advantage

Optery's service works by identifying which data brokers are selling each user's personal information, then submitting opt-out requests to remove those records under applicable privacy laws (California CCPA, Virginia VCDPA, and voluntary broker opt-outs in other states). Because data brokers constantly re-scrape and re-list data, the removal process is ongoing rather than one-time — Optery continuously monitors for re-listed records and re-submits removal requests. Users get a dashboard showing which sites had their data, which have been removed, and which are pending.

Competitive Landscape 2025–2026

In 2025, Optery competes in the personal data privacy and deletion market with Privacy Bee, DeleteMe, and Abine (Blur) for data broker opt-out services. The category has grown as consumers have become more aware that their personal information is sold commercially, and as concerns about doxxing, stalking, and identity theft have increased. State privacy laws have expanded data subject rights, giving services like Optery legitimate legal levers for removal requests. Business Insider's unicorn prediction reflects the large addressable market (most internet-connected adults in the US have data broker exposure) and Optery's PCMag award wins validating product quality. The 2025 strategy focuses on growing consumer subscriptions, building enterprise offerings (companies protecting executives' personal data), and expanding international coverage as GDPR and other privacy laws expand broker opt-out rights.

Founded
2020
Curated content • Fact-checked and verified

Recent Activity

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Cybersecurity Awareness Month 2026: Don’t Make It Easy for Them

Cybersecurity Awareness Month 2026 has a simple message: “Don’t Make It Easy for Them.” The National Cybersecurity Alliance is encouraging people and organizations to build security habits that make life more difficult for cybercriminals. NCA recommends four simple steps: use strong passwords and a password manager, turn on multifactor authentication, recognize and report scams, and Continue reading "Cybersecurity Awareness Month 2026: Don’t Make It Easy for Them" The post Cybersecurity Awareness Month 2026: Don’t Make It Easy for Them appeared first on Optery .

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Optery Now Offered Through GuidePoint Security in Reseller Partnership Expansion

New reseller partnership gives GuidePoint Security customers access to Optery for Business to remove the personal data threat actors use to target employees and executives Optery, the leading provider of enterprise-grade personal data removal software, today announced a new reseller partnership with GuidePoint Security, the leading cybersecurity solution provider that helps organizations make better decisions Continue reading "Optery Now Offered Through GuidePoint Security in Reseller Partnership Expansion" The post Optery Now Offered Through GuidePoint Security in Reseller Partnership Expansion appeared first on Optery .

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Phishing Rises Across Channels, Email Defense Evasion, and Executive Impersonation at Massive Scale

Welcome to The Optery Dispatch — a newsletter delivering the latest insights on threat intelligence and proactive cybersecurity strategy. In Issue #17, published September 24, 2026, we cover: Special Note – Upcoming Webinar: An Ethical Hacker’s Perspective on Exposed Data and Social Engineering See how attackers use exposed personal information to identify targets, develop pretexts, and find Continue reading "Phishing Rises Across Channels, Email Defense Evasion, and Executive Impersonation at Massive Scale" The post Phishing Rises Across Channels, Email Defense Evasion, and Executive Impersonation at Massive Scale appeared first on Optery .

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Optery and Carahsoft Partner to Bring Innovative Personal Data Removal to the Public Sector

Partnership Expands Public Sector Access to Optery’s Award-Winning Platform for Removing Exposed Personal Information From Data Brokers Optery, a leader in enterprise personal data removal, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced a strategic partnership. Under the agreement, Carahsoft will serve as Master Government Aggregator® for Optery, making Optery for Continue reading "Optery and Carahsoft Partner to Bring Innovative Personal Data Removal to the Public Sector" The post Optery and Carahsoft Partner to Bring Innovative Personal Data Removal to the Public Sector appeared first on Optery .

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[Webinar] Target Intelligence: An Ethical Hacker’s Perspective on Exposed Data and Social Engineering

See what attackers can learn about your workforce before they ever make contact. Before launching a social engineering campaign, attackers research the people inside an organization, looking for information that can help them identify valuable targets, understand their relationships and responsibilities, and develop effective pretexts. In this Cybersecurity Awareness Month webinar, Paul Mander, Chief Commercial Continue reading "[Webinar] Target Intelligence: An Ethical Hacker’s Perspective on Exposed Data and Social Engineering" The post [Webinar] Target Intelligence: An Ethical Hacker’s Perspective on Exposed Data and Social Engineering appeared first on Optery .

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Optery Joins Surfshark Group to Accelerate Personal Data Protection, Remains Standalone Company

Optery is officially joining the Surfshark Group – uniting an ecosystem of privacy and security brands such as Incogni, Ironwall, HeyPolo, and now Optery. This marks an exciting new chapter in our mission to put individuals, families, and businesses in control of their data. As part of an established cybersecurity ecosystem, we plan to accelerate Continue reading "Optery Joins Surfshark Group to Accelerate Personal Data Protection, Remains Standalone Company" The post Optery Joins Surfshark Group to Accelerate Personal Data Protection, Remains Standalone Company appeared first on Optery .

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Faces of Optery: Karthik Ramesh

Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses take back control over exposed personal data. Turning Personal Experience Into Proactive Security: Meet Optery’s CISO and VP of IT & Security In this story, CISO and VP of IT & Security Karthik Ramesh shares how his Continue reading "Faces of Optery: Karthik Ramesh" The post Faces of Optery: Karthik Ramesh appeared first on Optery .

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Record Breach Pace, Personal-Phone Vishing, and Ransomware Targeting A Range of Roles

Welcome to The Optery Dispatch — a newsletter delivering the latest insights on threat intelligence and proactive cybersecurity strategy. In Issue #16, published August 25, 2026, we cover: ITRC 2026 H1 DBR: Cyberattacks Drive Record Breach Pace as Social Engineering Remains the #1 Reported Attack Vector Victim notices exceeded the full-year 2025 total in six months, as Continue reading "Record Breach Pace, Personal-Phone Vishing, and Ransomware Targeting A Range of Roles" The post Record Breach Pace, Personal-Phone Vishing, and Ransomware Targeting A Range of Roles appeared first on Optery .

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How Exposed Personal Data Puts Higher Education Personnel and Institutions at Risk

Colleges and universities face threats directed at both their people and their operations. Faculty and researchers hold valuable research and intellectual property. IT, identity, and help-desk personnel control access to institutional systems. HR, payroll, finance, and procurement employees administer processes that can be exploited for fraud. Public-facing faculty, administrators, and campus leaders may also face Continue reading "How Exposed Personal Data Puts Higher Education Personnel and Institutions at Risk" The post How Exposed Personal Data Puts Higher Education Personnel and Institutions at Risk appeared first on Optery .

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How Exposed Personal Data Puts Civilian Government Personnel and Operations at Risk

Personal information about civilian government personnel is widely available through data brokers and people-search sites. Available profiles can include home addresses, personal phone numbers and email addresses, relatives, and other details that make government employees and their families easier to identify, contact, impersonate, or target with cyber and physical threats. For judges, prosecutors, elected officials, Continue reading "How Exposed Personal Data Puts Civilian Government Personnel and Operations at Risk" The post How Exposed Personal Data Puts Civilian Government Personnel and Operations at Risk appeared first on Optery .

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Commercially Available Personal Data Remains a National Security Risk for U.S. Government and Military Personnel

Personal data about U.S. government employees, military personnel, veterans, and their families is widely available through commercial data brokers and people-search sites.  Research, intelligence and policy documents, congressional findings, and federal court decisions have identified foreign-adversary access to Americans’ sensitive personal data as a national-security risk. This information can support intelligence gathering, surveillance, profiling, spearphishing, Continue reading "Commercially Available Personal Data Remains a National Security Risk for U.S. Government and Military Personnel" The post Commercially Available Personal Data Remains a National Security Risk for U.S. Government and Military Personnel appeared first on Optery .

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Faces of Optery: Paul Mander

Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses take back control over exposed personal data. Bringing an Engineer’s Mindset to Commercial Leadership: Meet Optery’s Chief Commercial Officer In this story, Chief Commercial Officer and General Manager of Optery for Business Paul Mander shares how his Continue reading "Faces of Optery: Paul Mander" The post Faces of Optery: Paul Mander appeared first on Optery .

Key Differentiators

Emerging Innovator

Optery is an emerging player bringing innovative solutions to the Security market.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

42
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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