Company Overview
About Optery
Optery is a personal data privacy service that automatically removes users' personal information from data brokers — the companies that aggregate and sell personal data including home addresses, phone numbers, email addresses, financial information, and relatives' data. Founded in 2020 in San Francisco, Optery raised $6 million from investors and has won PCMag's Editors' Choice award for data privacy services from 2022 through 2025, earned multiple Cybersecurity Excellence Awards, and was named by Business Insider as one of 30 startups most likely to become a unicorn in 2025.
Business Model & Competitive Advantage
Optery's service works by identifying which data brokers are selling each user's personal information, then submitting opt-out requests to remove those records under applicable privacy laws (California CCPA, Virginia VCDPA, and voluntary broker opt-outs in other states). Because data brokers constantly re-scrape and re-list data, the removal process is ongoing rather than one-time — Optery continuously monitors for re-listed records and re-submits removal requests. Users get a dashboard showing which sites had their data, which have been removed, and which are pending.
Competitive Landscape 2025–2026
In 2025, Optery competes in the personal data privacy and deletion market with Privacy Bee, DeleteMe, and Abine (Blur) for data broker opt-out services. The category has grown as consumers have become more aware that their personal information is sold commercially, and as concerns about doxxing, stalking, and identity theft have increased. State privacy laws have expanded data subject rights, giving services like Optery legitimate legal levers for removal requests. Business Insider's unicorn prediction reflects the large addressable market (most internet-connected adults in the US have data broker exposure) and Optery's PCMag award wins validating product quality. The 2025 strategy focuses on growing consumer subscriptions, building enterprise offerings (companies protecting executives' personal data), and expanding international coverage as GDPR and other privacy laws expand broker opt-out rights.
Recent Activity
View all →Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses minimize exposed personal information online and reduce the risk of cyber and physical threats.  From Customer to Champion: Meet the Sales Leader Helping Organizations Protect Their People In this story, Director of Sales Dan Cunnane shares how Continue reading "Faces of Optery: Dan Cunnane" The post Faces of Optery: Dan Cunnane appeared first on Optery .
Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses minimize exposed personal information online and reduce the risk of cyber and physical threats.  Crowns, Community, and Cybersecurity: Meet the Optery Account Executive on a Mission to Do More Good In this story, Account Executive Rose Dunton, Continue reading "Faces of Optery: Rose Dunton" The post Faces of Optery: Rose Dunton appeared first on Optery .
Welcome to The Optery Dispatch — a newsletter delivering the latest insights on threat intelligence and proactive cybersecurity strategy. In Issue #14, published June 18, 2026, we cover: Social Engineering’s Role in Breaches: Behind the Numbers of the 2026 Verizon DBIR Despite the DBIR’s official rankings showing vulnerability exploitation as the #1 vector for initial access, the Continue reading "Social Engineering Looms Large: DBIR Data, Silent Ransom Group, and AI-Branded Lures" The post Social Engineering Looms Large: DBIR Data, Silent Ransom Group, and AI-Branded Lures appeared first on Optery .
Join Optery at FutureCon Chicago to see how we remove exposed employee and executive personal data from the open web to help organizations reduce cyber and physical risk. Stop by our table to learn how Optery’s award-winning solution helps prevent: • social engineering and impersonation attacks (phishing, smishing, vishing)• credential compromise, account takeover, and BEC• Continue reading "Optery at FutureCon Chicago – June 2026" The post Optery at FutureCon Chicago – June 2026 appeared first on Optery .
Recognition honors organizations, products, and leaders delivering measurable results in digital defense Optery has been named a winner in the 2026 Fortress Cybersecurity Awards, in the category of Privacy Enhancing Technologies. Presented by the Business Intelligence Group, the award recognizes the organizations, products, and people applying cybersecurity in ways that deliver real, measurable protection. The Continue reading "Optery Wins 2026 Fortress Cybersecurity Award in Privacy Enhancing Technologies" The post Optery Wins 2026 Fortress Cybersecurity Award in Privacy Enhancing Technologies appeared first on Optery .
When a district attorney’s office became responsible for providing privacy protection services for its deputy district attorneys, the team did not simply renew the incumbent service and move on. Instead, it took the opportunity to evaluate the market and determine which provider would best meet its needs. The post Public Sector: District Attorney’s Office Protects Prosecutors and Families with Optery appeared first on Optery .
Special Edition: The Data Behind the Deception In this special edition of The Optery Dispatch, we’re focusing exclusively on Optery’s 2026 Enterprise Social Engineering Survey Report, The Data Behind the Deception. Based on a survey of 421 cybersecurity leaders, the report shows how large-enterprise security teams are experiencing and responding to targeted social engineering attacks.  Continue reading "New survey findings on social engineering and employee data exposure" The post New survey findings on social engineering and employee data exposure appeared first on Optery .
Recognized in the Security / CyberSecurity category as a Product winner Optery today announced that it has been named a winner in the Security / CyberSecurity category of the 2026 Evan Kirstel’s We Love Tech Awards, an annual program celebrating the individuals, organizations, and products reshaping how enterprises work, communicate, secure data, serve customers, and Continue reading "Optery Named a Winner in the 2026 Evan Kirstel’s We Love Tech Awards" The post Optery Named a Winner in the 2026 Evan Kirstel’s We Love Tech Awards appeared first on Optery .
Survey of 421 cybersecurity leaders finds data brokers are viewed as the top attacker intelligence source, while employee data reduction ranks as the top defense and investment priority Optery today announced the release of its 2026 Enterprise Social Engineering Survey Report, The Data Behind the Deception, based on a survey of 421 cybersecurity leaders across Continue reading "Optery Releases 2026 Enterprise Social Engineering Survey Report" The post Optery Releases 2026 Enterprise Social Engineering Survey Report appeared first on Optery .
Material Event filed 2026-05-11
On Tuesday, May 19, 2026, join us for a live webinar walking through the findings of our 2026 Enterprise Social Engineering Survey – a study of 400+ cybersecurity leaders exploring rising social engineering attacks, enterprise response, and how security teams are defending their organizations today. Paul Mander, Chief Commercial Officer and General Manager of Optery Continue reading "The Data Behind the Deception: A Live Webinar on Optery’s 2026 Enterprise Social Engineering Survey" The post The Data Behind the Deception: A Live Webinar on Optery’s 2026 Enterprise Social Engineering Survey appeared first on Optery .
Quarterly Report filed 2026-05-01
Key Differentiators
Emerging Innovator
Optery is an emerging player bringing innovative solutions to the Security market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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