Company Overview
About Optery
Optery is a personal data privacy service that automatically removes users' personal information from data brokers — the companies that aggregate and sell personal data including home addresses, phone numbers, email addresses, financial information, and relatives' data. Founded in 2020 in San Francisco, Optery raised $6 million from investors and has won PCMag's Editors' Choice award for data privacy services from 2022 through 2025, earned multiple Cybersecurity Excellence Awards, and was named by Business Insider as one of 30 startups most likely to become a unicorn in 2025.
Business Model & Competitive Advantage
Optery's service works by identifying which data brokers are selling each user's personal information, then submitting opt-out requests to remove those records under applicable privacy laws (California CCPA, Virginia VCDPA, and voluntary broker opt-outs in other states). Because data brokers constantly re-scrape and re-list data, the removal process is ongoing rather than one-time — Optery continuously monitors for re-listed records and re-submits removal requests. Users get a dashboard showing which sites had their data, which have been removed, and which are pending.
Competitive Landscape 2025–2026
In 2025, Optery competes in the personal data privacy and deletion market with Privacy Bee, DeleteMe, and Abine (Blur) for data broker opt-out services. The category has grown as consumers have become more aware that their personal information is sold commercially, and as concerns about doxxing, stalking, and identity theft have increased. State privacy laws have expanded data subject rights, giving services like Optery legitimate legal levers for removal requests. Business Insider's unicorn prediction reflects the large addressable market (most internet-connected adults in the US have data broker exposure) and Optery's PCMag award wins validating product quality. The 2025 strategy focuses on growing consumer subscriptions, building enterprise offerings (companies protecting executives' personal data), and expanding international coverage as GDPR and other privacy laws expand broker opt-out rights.
Recent Activity
View all →Personal data about U.S. government employees, military personnel, veterans, and their families is widely available through commercial data brokers and people-search sites.  Research, intelligence and policy documents, congressional findings, and federal court decisions have identified foreign-adversary access to Americans’ sensitive personal data as a national-security risk. This information can support intelligence gathering, surveillance, profiling, spearphishing, Continue reading "Commercially Available Personal Data Remains a National Security Risk for U.S. Government and Military Personnel" The post Commercially Available Personal Data Remains a National Security Risk for U.S. Government and Military Personnel appeared first on Optery .
Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses take back control over exposed personal data. Bringing an Engineer’s Mindset to Commercial Leadership: Meet Optery’s Chief Commercial Officer In this story, Chief Commercial Officer and General Manager of Optery for Business Paul Mander shares how his Continue reading "Faces of Optery: Paul Mander" The post Faces of Optery: Paul Mander appeared first on Optery .
With Three-Year Revenue Growth of 1,906 Percent, The Personal Data Removal Leader Ranks No. 2 in Security, No. 12 in the San Francisco Metro, and No. 33 in California  Optery today announced it has been ranked No. 177 on the 2026 Inc. 5000 list, the annual list of the fastest-growing private companies in America. In Continue reading "Optery Ranks No. 177 on the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies" The post Optery Ranks No. 177 on the 2026 Inc. 5000 List of America’s Fastest-Growing Private Companies appeared first on Optery .
Material Event filed 2026-08-10
Quarterly Report filed 2026-07-31
Material Event filed 2026-07-29
Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses take back control over exposed personal data. Building Reliable, Scalable, and Secure Technology: Meet Optery’s CTO and Co-Founder  In this story, CTO and Co-Founder Chen Atlas shares why he helped create Optery, how customer experiences reinforce the Continue reading "Faces of Optery: Chen Atlas" The post Faces of Optery: Chen Atlas appeared first on Optery .
Who Is Cloaked? Cloaked is a multi-feature privacy app. It bundles email/phone aliases, spam-call blocking, a password manager, VPN, $1M identity theft insurance, dark web monitoring, and a basic personal data removal service all in one subscription. This bundle is genuinely appealing. Who Is Optery? Optery is #1 most effective and award winning personal data Continue reading "Cloaked vs. Optery (2026 Comparison): Which Data Removal Service is Best?" The post Cloaked vs. Optery (2026 Comparison): Which Data Removal Service is Best? appeared first on Optery .
Originally published in Evan Kirstel’s “What’s up with Tech“ Historically, personal data removal has often been treated as a protection measure for executives only. CEOs, board members, founders, and other highly visible leaders are obvious targets for both cyber and physical threats. When their personal information is exposed on data broker sites, attackers can use Continue reading "The Era of Executive-Only Data Broker Removal Is Over. Most Organizations Now Recognize the Urgent Need to Expand Coverage Across the Broader Workforce" The post The Era of Executive-Only Data Broker Removal Is Over. Most Organizations Now Recognize the Urgent Need to Expand Coverage Across the Broader Workforce appeared first on Optery .
Welcome to The Optery Dispatch — a newsletter delivering the latest insights on threat intelligence and proactive cybersecurity strategy. In Issue #15, published July 21, 2026, we cover: The Multi-Channel Social Engineering Threat Phishing is no longer only an email security problem ITPro reports that phishing is expanding across Microsoft Teams, Slack, Zoom, cloud platforms, calendar invites, Continue reading "Multi-Channel Phishing, Marketer-Targeted Job Lures, and Fake Interpol Emails" The post Multi-Channel Phishing, Marketer-Targeted Job Lures, and Fake Interpol Emails appeared first on Optery .
Join Optery at Global Security Exchange in Atlanta, Georgia to see how we remove exposed employee and executive personal data from the open web to help organizations reduce cyber and physical risk. Stop by our table to learn how Optery’s award-winning solution helps prevent: • Social engineering and impersonation attacks (phishing, smishing, vishing)• Credential compromise, Continue reading "Optery at Global Security Exchange (GSX) 2026" The post Optery at Global Security Exchange (GSX) 2026 appeared first on Optery .
Faces of Optery is a series highlighting the people behind Optery’s mission to help individuals, families, and businesses minimize exposed personal information online and reduce the risk of cyber and physical threats.  Protecting Consumers, Advancing Privacy: Meet Optery’s General Counsel In this story, General Counsel and VP of Legal Ambar Chavez shares how more than Continue reading "Faces of Optery: Ambar Chavez" The post Faces of Optery: Ambar Chavez appeared first on Optery .
Key Differentiators
Emerging Innovator
Optery is an emerging player bringing innovative solutions to the Security market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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