Company Overview
About Optery
Optery is a personal data privacy service that automatically removes users' personal information from data brokers — the companies that aggregate and sell personal data including home addresses, phone numbers, email addresses, financial information, and relatives' data. Founded in 2020 in San Francisco, Optery raised $6 million from investors and has won PCMag's Editors' Choice award for data privacy services from 2022 through 2025, earned multiple Cybersecurity Excellence Awards, and was named by Business Insider as one of 30 startups most likely to become a unicorn in 2025.
Business Model & Competitive Advantage
Optery's service works by identifying which data brokers are selling each user's personal information, then submitting opt-out requests to remove those records under applicable privacy laws (California CCPA, Virginia VCDPA, and voluntary broker opt-outs in other states). Because data brokers constantly re-scrape and re-list data, the removal process is ongoing rather than one-time — Optery continuously monitors for re-listed records and re-submits removal requests. Users get a dashboard showing which sites had their data, which have been removed, and which are pending.
Competitive Landscape 2025–2026
In 2025, Optery competes in the personal data privacy and deletion market with Privacy Bee, DeleteMe, and Abine (Blur) for data broker opt-out services. The category has grown as consumers have become more aware that their personal information is sold commercially, and as concerns about doxxing, stalking, and identity theft have increased. State privacy laws have expanded data subject rights, giving services like Optery legitimate legal levers for removal requests. Business Insider's unicorn prediction reflects the large addressable market (most internet-connected adults in the US have data broker exposure) and Optery's PCMag award wins validating product quality. The 2025 strategy focuses on growing consumer subscriptions, building enterprise offerings (companies protecting executives' personal data), and expanding international coverage as GDPR and other privacy laws expand broker opt-out rights.
Recent Activity
View all →Special Edition: The Data Behind the Deception In this special edition of The Optery Dispatch, we’re focusing exclusively on Optery’s 2026 Enterprise Social Engineering Survey Report, The Data Behind the Deception. Based on a survey of 421 cybersecurity leaders, the report shows how large-enterprise security teams are experiencing and responding to targeted social engineering attacks.  Continue reading "New survey findings on social engineering and employee data exposure" The post New survey findings on social engineering and employee data exposure appeared first on Optery .
Recognized in the Security / CyberSecurity category as a Product winner Optery today announced that it has been named a winner in the Security / CyberSecurity category of the 2026 Evan Kirstel’s We Love Tech Awards, an annual program celebrating the individuals, organizations, and products reshaping how enterprises work, communicate, secure data, serve customers, and Continue reading "Optery Named a Winner in the 2026 Evan Kirstel’s We Love Tech Awards" The post Optery Named a Winner in the 2026 Evan Kirstel’s We Love Tech Awards appeared first on Optery .
Survey of 421 cybersecurity leaders finds data brokers are viewed as the top attacker intelligence source, while employee data reduction ranks as the top defense and investment priority Optery today announced the release of its 2026 Enterprise Social Engineering Survey Report, The Data Behind the Deception, based on a survey of 421 cybersecurity leaders across Continue reading "Optery Releases 2026 Enterprise Social Engineering Survey Report" The post Optery Releases 2026 Enterprise Social Engineering Survey Report appeared first on Optery .
Material Event filed 2026-05-11
On Tuesday, May 19, 2026, join us for a live webinar walking through the findings of our 2026 Enterprise Social Engineering Survey – a study of 400+ cybersecurity leaders exploring rising social engineering attacks, enterprise response, and how security teams are defending their organizations today. Paul Mander, Chief Commercial Officer and General Manager of Optery Continue reading "The Data Behind the Deception: A Live Webinar on Optery’s 2026 Enterprise Social Engineering Survey" The post The Data Behind the Deception: A Live Webinar on Optery’s 2026 Enterprise Social Engineering Survey appeared first on Optery .
Quarterly Report filed 2026-05-01
Welcome to The Optery Dispatch — a newsletter delivering the latest insights on threat intelligence and proactive cybersecurity strategy. In Issue #12, published April 30, 2026, we cover: Red Canary: Identity Attacks and Direct Social Engineering Defined the 2025 Threat Landscape Identity threats surge as attackers lean harder on browsers, tokens, and direct social engineering Red Canary’s Continue reading "Identity-Based Attacks Continue to Surge, and Black Basta Targets Senior Personnel Harder" The post Identity-Based Attacks Continue to Surge, and Black Basta Targets Senior Personnel Harder appeared first on Optery .
Material Event filed 2026-04-29
Recognition underscores Optery’s unmatched ability to find and remove exposed employee PII across data broker sites, helping prevent cyber and physical threats Optery, the leader in enterprise-grade personal data removal and the first company to offer IT teams a completely self-service platform for finding and removing employee PII from the web, today announced it has Continue reading "Optery Wins 2026 Cybersecurity Excellence Awards for Attack Surface Management, Anti-Phishing, and Human Risk Management" The post Optery Wins 2026 Cybersecurity Excellence Awards for Attack Surface Management, Anti-Phishing, and Human Risk Management appeared first on Optery .
Discover what experienced cybersecurity leaders are doing to protect their businesses from cyberattacks. Watch the webinar recording for an exclusive look at new research from Optery’s survey of 421 enterprise cybersecurity leaders. In this recording, Paul Mander, CCO and General Manager of Optery for Business, and Ray Heffer, Field CISO and strategic security advisor at Continue reading "[Webinar] The Data Behind the Deception: Inside Optery’s 2026 Enterprise Social Engineering Survey" The post [Webinar] The Data Behind the Deception: Inside Optery’s 2026 Enterprise Social Engineering Survey appeared first on Optery .
Globee Awards honors Optery for helping organizations prevent social engineering attacks. Optery, the award-winning personal data removal platform helping individuals and businesses remove exposed personal information from data broker and people-search websites, is honored to be named the Best of Category winner in Social Engineering in the 2026 Globee® Awards for Cybersecurity, a globally recognized Continue reading "Optery Wins Best of Category in Social Engineering in the 2026 Globee® Awards for Cybersecurity" The post Optery Wins Best of Category in Social Engineering in the 2026 Globee® Awards for Cybersecurity appeared first on Optery .
Optery removes exposed employee personal data from data broker and people-search sites at scale, helping financial services organizations reduce cyber and physical risk. Discover Optery’s Financial Services Data Sheet. Financial services remains one of the most targeted sectors for cyberattacks. Data broker platforms expose employee contact details, job roles, and locations — information attackers use Continue reading "Optery for Financial Services Organizations" The post Optery for Financial Services Organizations appeared first on Optery .
Key Differentiators
Emerging Innovator
Optery is an emerging player bringing innovative solutions to the Security market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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