Company Overview
About onX
onX is a Montana-based technology company that designs and operates GPS mapping applications for outdoor enthusiasts, with a dominant position in the hunting market and growing platforms for off-road and backcountry adventure. Founded in 2009 by Eric Siegfried in Missoula, Montana, onX built its initial reputation by solving a critical problem for hunters: knowing exactly where public and private land boundaries are in real time, so hunters can stay legal and access the best terrain. The onX Hunt app provides layer-rich topo maps, satellite imagery, land ownership data for all 50 states and Canada, weather and wind forecasting, game migration data, and offline functionality for areas without cell service — capabilities that have made it the go-to app for millions of hunters across the US.
Business Model & Competitive Advantage
onX has expanded from hunting into adjacent outdoor markets with onX Offroad (GPS trails, road conditions, and land access data for overlanding and off-road vehicles) and onX Backcountry (route planning and navigation for backcountry skiing, hiking, and mountaineering). This portfolio approach allows onX to serve the broad outdoor recreation enthusiast across multiple seasonal activities, deepening engagement and reducing churn. The company operates on a subscription model with tiered pricing — Premium and Elite annual plans — providing predictable recurring revenue. Monthly revenue was estimated at over $6M as of January 2026, reflecting a growing subscriber base across all three apps.
Competitive Landscape 2025–2026
onX has raised venture capital from investors including Gallatin Capital and operates as a private company headquartered in Missoula, Montana. The company is notable for its alignment with conservation and public land access advocacy — two issues deeply important to its core hunting and outdoor recreation customer base. onX competes with Gaia GPS (Trailforks parent), HuntStand, BaseMap, and AllTrails (for hiking), but its land ownership data layer, legal boundary accuracy, and hunting-specific features create significant switching barriers within its primary customer segment.
Key Differentiators
Market Leader
onX is recognized as a market leader in the Consumer Lifestyle & Wellness sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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