onX vs Equinox
Side-by-side comparison of AI visibility scores, market position, and capabilities
onX is the #1 hunting GPS app in the US, trusted by millions of hunters across all 50 states with land ownership data and offline maps; estimated $6M+ monthly revenue (Jan 2026); also offers backcountry and off-road apps.
About
onX is a Montana-based technology company that designs and operates GPS mapping applications for outdoor enthusiasts, with a dominant position in the hunting market and growing platforms for off-road and backcountry adventure. Founded in 2009 by Eric Siegfried in Missoula, Montana, onX built its initial reputation by solving a critical problem for hunters: knowing exactly where public and private land boundaries are in real time, so hunters can stay legal and access the best terrain. The onX Hunt app provides layer-rich topo maps, satellite imagery, land ownership data for all 50 states and Canada, weather and wind forecasting, game migration data, and offline functionality for areas without cell service — capabilities that have made it the go-to app for millions of hunters across the US.
Luxury fitness club with $300+/month membership; 110 locations with spa amenities, SoulCycle and Equinox Hotels portfolio, targeting premium urban professionals.
About
Equinox is a luxury fitness club brand operating premium health clubs in major metropolitan areas across the United States, with flagship locations known for exceptional facilities, high-end amenities, and a curated fitness culture that commands premium membership fees of $300+ per month. Founded in 1991 in New York City and expanding to approximately 110 locations, Equinox Holdings also owns SoulCycle (indoor cycling studios), Blink Fitness (budget clubs), and the Equinox Hotels brand — creating a portfolio spanning the entire fitness market spectrum.
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