Company Overview
About Novig
Novig is a peer-to-peer sports prediction market platform where users trade directly against each other on sporting event outcomes — rather than betting against a traditional sportsbook house that takes margin on every wager, Novig's exchange model matches bettors with opposing positions, charging a small commission on winning trades. Founded in 2022 and backed by $24.4 million total including an $18 million Series A led by Forerunner Ventures, Novig launched in September 2024 and achieved $2 billion+ in annualized trading volume with 90%+ of trades occurring peer-to-peer and user retention 3x higher than traditional sportsbooks.
Business Model & Competitive Advantage
Novig's exchange mechanics work like financial exchanges: users post limit orders (offer to bet on a team at a specific price), and the platform matches opposing orders. Prices are determined by the market rather than a house line, typically resulting in more efficient pricing (closer to "true" probabilities) and better odds for bettors versus the -110 vig (5% house edge per side) standard at traditional sportsbooks. For high-volume recreational and professional bettors who find their accounts limited or banned at traditional sportsbooks, Novig's exchange model offers a venue that doesn't restrict winning players.
Competitive Landscape 2025–2026
In 2025, Novig competes in the legal US sports betting market with DraftKings (DKNG), FanDuel (Flutter, LSE: FLTR), BetMGM, and Caesars Sportsbook as a fundamentally different product — an exchange rather than a sportsbook. The direct peer-to-peer exchange model is standard in the UK (Betfair, acquired by Flutter, is the largest global exchange) but relatively novel in the US market where sportsbooks have dominated since the 2018 SCOTUS ruling that enabled state-by-state legalization. Forerunner Ventures' $18M Series A reflects conviction about the exchange model finding its audience among price-conscious and sharp bettors underserved by traditional sportsbooks. The 2025 strategy focuses on state-by-state licensing expansion, growing liquidity through market maker relationships, and building the data and analytics tools that attract professional traders to the platform.
Recent Activity
View all →Key Differentiators
Emerging Innovator
Novig is an emerging player bringing innovative solutions to the Gaming market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Skillshare
Skillshare is a New York-based online learning platform focused on creative and professional skill development — offering 38,000+ video courses in graphic design, illustration, photography, video prod
Hellohive
Hellohive is a New York City-based virtual recruiting platform specializing in diverse early-career talent — backed with $9 million in total funding including a $3.4 million Series A in February 2024
TikTok
TikTok is a short-form video social media platform developed by ByteDance, a Chinese technology company founded in 2012 and headquartered in Beijing, with TikTok's international operations based in Lo
Netflix
Netflix, Inc. is a Los Gatos, California-based global entertainment streaming company — publicly traded on the NASDAQ (NASDAQ: NFLX) as an S&P 500 Communication Services component — operating the worl
The Trade Desk
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles, veterans of AdECN (acquired by Microsoft), to build a demand-side platform giving media buyers transparent, data-driven access to pro
Unity
Unity Technologies is a San Francisco-based real-time 3D development platform — listed on NYSE (NYSE: U) — providing game developers, film studios, automotive engineers, and enterprise architects with
Compare Novig with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Novig? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Novig Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Novig vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →