Company Overview
About Nivoda
Nivoda is a B2B diamond and gemstone marketplace founded in 2017 by David Sutton and Josh Sherlock and headquartered in London, United Kingdom. The platform connects jewelry retailers and designers directly with certified diamond and gemstone suppliers around the world, replacing the traditionally fragmented and opaque wholesale sourcing process with a transparent, digital marketplace. Buyers can search millions of certified stones with real-time pricing, filter by grading specifications, and place orders that Nivoda fulfills with integrated logistics.
Business Model & Competitive Advantage
The company has raised over $35M in venture funding and processes hundreds of millions of dollars in GMV annually, serving thousands of jewelry businesses in over 50 countries. Nivoda's marketplace model eliminates multiple layers of middlemen that have historically characterized the diamond trade, enabling retailers to access a broader inventory at better prices while suppliers benefit from a scalable, low-friction sales channel. The platform supports both natural and lab-grown diamonds as well as colored gemstones.
Competitive Landscape 2025–2026
Nivoda differentiates through its end-to-end fulfillment infrastructure: it handles customs clearance, insurance, and delivery, so buyers receive stones without needing to manage complex international logistics. The platform also offers memo (consignment) programs and credit facilities to help jewelers manage cash flow. Competing with traditional diamond dealers and platforms like RapNet, Nivoda's digital-native approach and logistics integration make it one of the fastest-growing B2B gemstone marketplaces globally.
Key Differentiators
Strong Challenger
Nivoda is an established challenger with significant market presence and competitive offerings in E-commerce & Retail.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Squarespace
Squarespace was founded in 2003 by Anthony Casalena as a college dorm-room project and grew into one of the leading all-in-one website building and commerce platforms, going public on the NYSE in 2021
BigCommerce
BigCommerce is an open SaaS e-commerce platform providing enterprise-grade online store capabilities to mid-market and enterprise retailers, offering extensive customization, multi-channel selling, an
Shopify
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) w
Stripe
Stripe is a global payments infrastructure company founded in 2010 by Irish brothers Patrick and John Collison, headquartered in San Francisco, California and Dublin, Ireland. Stripe was born from the
Square
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had
Amazon
Amazon was founded in 1994 by Jeff Bezos in Bellevue, Washington as an online bookstore operating from a garage, with the stated ambition of becoming "the everything store" — a long-term vision that p
Compare Nivoda with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Nivoda? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Nivoda Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Nivoda vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →