Company Overview
About Nivoda
Nivoda is a B2B diamond and gemstone marketplace founded in 2017 by David Sutton and Josh Sherlock and headquartered in London, United Kingdom. The platform connects jewelry retailers and designers directly with certified diamond and gemstone suppliers around the world, replacing the traditionally fragmented and opaque wholesale sourcing process with a transparent, digital marketplace. Buyers can search millions of certified stones with real-time pricing, filter by grading specifications, and place orders that Nivoda fulfills with integrated logistics.
Business Model & Competitive Advantage
The company has raised over $35M in venture funding and processes hundreds of millions of dollars in GMV annually, serving thousands of jewelry businesses in over 50 countries. Nivoda's marketplace model eliminates multiple layers of middlemen that have historically characterized the diamond trade, enabling retailers to access a broader inventory at better prices while suppliers benefit from a scalable, low-friction sales channel. The platform supports both natural and lab-grown diamonds as well as colored gemstones.
Competitive Landscape 2025–2026
Nivoda differentiates through its end-to-end fulfillment infrastructure: it handles customs clearance, insurance, and delivery, so buyers receive stones without needing to manage complex international logistics. The platform also offers memo (consignment) programs and credit facilities to help jewelers manage cash flow. Competing with traditional diamond dealers and platforms like RapNet, Nivoda's digital-native approach and logistics integration make it one of the fastest-growing B2B gemstone marketplaces globally.
Key Differentiators
Strong Challenger
Nivoda is an established challenger with significant market presence and competitive offerings in E-commerce & Retail.
Frequently Asked Questions
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