Nivoda vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Nivoda is a B2B online marketplace connecting jewelry retailers with global diamond and gemstone suppliers; offers real-time pricing, automated fulfillment, and logistics; raised over $35M; processes hundreds of millions in GMV annually.
About
Nivoda is a B2B diamond and gemstone marketplace founded in 2017 by David Sutton and Josh Sherlock and headquartered in London, United Kingdom. The platform connects jewelry retailers and designers directly with certified diamond and gemstone suppliers around the world, replacing the traditionally fragmented and opaque wholesale sourcing process with a transparent, digital marketplace. Buyers can search millions of certified stones with real-time pricing, filter by grading specifications, and place orders that Nivoda fulfills with integrated logistics.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
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