NewStore vs Square
Side-by-side comparison of AI visibility scores, market position, and capabilities
Omnichannel-as-a-Service platform integrating cloud OMS and mobile POS for global retail brands (Burton, Fossil, GANNI). $173M raised; SAP Store integration launched Jan 2025.
About
NewStore provides a Unified Commerce Platform — branded Omnichannel-as-a-Service — purpose-built for global fashion and lifestyle retail brands that want to digitally transform their stores. The platform integrates a cloud-native order management system (OMS), a mobile point-of-sale (POS), fulfillment, and customer engagement tools into a single layer that makes every store a top-performing channel. Customers include Burton, Fossil Group, GANNI, G-Star RAW, Marine Layer, Roots Canada, UNTUCKit, and Vince. NewStore became available on the SAP Store in January 2025 with an integration to SAP S/4HANA Cloud for real-time retail data sharing. A partnership with VEJA, SAP, and Syntax followed in September 2025. The company has raised $173M across six rounds, with investors including Salesforce Ventures and Activant Capital.
Q2 2025: Gross profit $2.5B (+14% YoY), adjusted operating income $550M (+38% YoY); raised full year guidance to $10.17B gross profit (+14% YoY); mid-market merchants 45% of GPV with 20% annual growth
About
Square was founded in 2009 by Jack Dorsey and Jim McKelvey to enable any business owner to accept card payments with a smartphone and simple dongle, democratizing point-of-sale infrastructure that had been gated behind expensive hardware and merchant account applications. The founding insight — that payment acceptance was a software problem, not a financial services gatekeeping function — transformed the merchant services market. Square's core technology evolved from a card reader into a full commerce operating system covering payments, POS software, inventory, scheduling, and loyalty.\n\nSquare's platform serves businesses from sole-proprietor food stalls to multi-location retailers with Square POS, Square Online for e-commerce, Square Payroll, Square Loans, Square Marketing, and hardware including terminals and kitchen display systems. It is designed to provide enterprise-grade commerce functionality without enterprise-grade implementation complexity. Square is a subsidiary of Block, Inc. — renamed from Square, Inc. in 2021 — alongside Cash App and Afterpay.\n\nSquare generated $2.5 billion in gross profit in Q2 2025, up 14% year-over-year, with Block raising full-year 2025 guidance to $10.17 billion. It competes with Shopify, Toast, and Stripe, differentiating through hardware-to-software integration, SMB focus, and embedded financial services including Square Loans and Afterpay. Its combination of payment processing scale, business management software, and embedded financial products positions it as the most comprehensive commerce platform for US SMBs.
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