Company Overview
About Mobilize
Mobilize is a volunteer engagement and event management platform for nonprofits, advocacy organizations, political campaigns, and labor unions — operating as a product within the Bonterra portfolio following its acquisition by EveryAction (NGP VAN parent) in November 2020 and EveryAction's subsequent $2 billion acquisition by Apax Partners in November 2021, which created Bonterra as the parent entity for civic engagement technology. Founded in May 2017 by Allen Kramer and Alfred Johnson — who brought direct experience from the Hillary Clinton 2016 presidential campaign and Barack Obama 2008 campaign and administration — Mobilize was initially funded by Higher Ground Labs, a progressive technology accelerator, before raising a $3.75 million Series A in January 2020 led by Higher Ground Labs with Lowercase Capital and Reid Hoffman. The platform serves 3,000+ mission-driven organizations and over 6 million volunteers, providing event creation (single-shift and recurring), virtual and in-person event management, automated volunteer communications, post-event feedback surveys, and integrations with ActBlue, EveryAction, NGP VAN, and other civic tech platforms. Organizations using Mobilize typically see volunteer signup rates double and no-show rates decrease 30%, while gaining access to 38% more volunteer shifts through the Mobilize network — with 45% of event signups coming directly from Mobilize's volunteer network rather than the organization's own outreach.
Business Model & Competitive Advantage
Mobilize's civic volunteer marketplace model addresses the coordination problem between mission-driven organizations with volunteer-intensive campaigns and the millions of civic-minded individuals who want to participate in causes but lack an efficient way to find and commit to local events: a national advocacy organization mobilizing volunteers for canvassing, phone banking, or voter registration across 50 states must manage event listings, volunteer recruitment, shift assignments, training confirmation, and post-event reporting across thousands of simultaneous local events — logistics that without platform support require dedicated staff in each market or result in chaotic event coordination. Mobilize's national volunteer marketplace (where organizations list events visible to the 6M+ registered volunteer network) enables cold volunteer acquisition — reaching people who have not yet connected with a specific organization but have demonstrated civic engagement intent by registering on Mobilize.
Competitive Landscape 2025–2026
In 2025, Mobilize (under Bonterra) competes in the nonprofit technology, civic engagement, and volunteer management market with VolunteerHub (private, volunteer management SaaS), Galaxy Digital (private, community engagement platform), and EveryAction's peer platforms within the broader Bonterra product suite for nonprofit and political organization adoption of integrated volunteer management technology. Mobilize's role in the 2024 Presidential election (serving as the volunteer coordination platform for major campaigns) and the April 2025 Hands Off protests demonstrates the platform's scalability for national mobilization events that require real-time volunteer assignment across hundreds of simultaneous locations. Bonterra's 2025 strategy positions Mobilize within a comprehensive donor and volunteer engagement suite alongside Bonterra's fundraising, donor management, and advocacy tools — enabling nonprofits to manage the full supporter journey from volunteer engagement to major donor cultivation within a single platform.
The Mobilize Story
Founders
Recent Activity
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Company Timeline
Major milestones in Mobilize's journey
Leadership Team
Meet the leaders behind Mobilize
Allen Kramer
Allen Kramer co-founded Mobilize in 2017 after working for Bain & Company and on the Hillary Clinton 2016 presidential campaign. His experience in management consulting and political organizing informed Mobilize's focus on efficiency and scale in volunteer engagement.
Alfred Johnson
Alfred Johnson co-founded Mobilize after working on the Barack Obama 2008 presidential campaign, serving in the Obama administration, and gaining experience in financial technology. He brought both organizing expertise and technical product development skills to Mobilize's founding team.
Key Differentiators
Emerging Innovator
Mobilize is an emerging player bringing innovative solutions to the Nonprofit Tech market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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