McCormick & Company logo

McCormick & Company(MKC)

Leader

Hunt Valley MD global flavor leader (NYSE: MKC) at $6.72B FY2024 sales (+1%); McCormick/Old Bay/Frank's RedHot/French's brands, B2B Flavor Solutions for McDonald's and KFC, 2025 guidance 0-2% growth vs. Kraft Heinz.

93
AI Score
Grade A
AI Visibility Score (Beta)
E-commerce & RetailEnterpriseMKCWebsiteUpdated March 2026

Brand Intelligence Graphcompany

Company Overview

About McCormick & Company

McCormick & Company, Incorporated is a Hunt Valley, Maryland-based global leader in flavor — publicly traded on the New York Stock Exchange (NYSE: MKC for voting shares, MKC.V for non-voting shares) as an S&P 500 Consumer Staples component — manufacturing, marketing, and distributing spices, seasoning mixes, condiments, hot sauces, and flavor solutions under the McCormick, Lawry's, Old Bay, French's, Frank's RedHot, Stubb's, Club House, Kamis, and dozens of other branded and private label names through approximately 12,000 employees in 160 countries. In fiscal year 2024 (ending November 2024), McCormick reported net sales of $6.72 billion (+1%), adjusted EPS of $2.95, and a return to volume-led growth after two years of volume softness as consumers adjusted to post-pandemic spice price increases. For fiscal year 2025, McCormick guided 0-2% net sales growth and adjusted EPS of $3.03-$3.08, reflecting a cautious but positive outlook as consumer spending on branded flavor products stabilizes. CEO Brendan Foley, who assumed the role in 2023 (with founder-family member Lawrence Kurzius transitioning to Executive Chairman), focuses McCormick's strategy on global flavor leadership across two segments: Consumer (branded retail spices, seasonings, condiments — approximately 58% of revenue) and Flavor Solutions (B2B flavoring for foodservice chains and food manufacturing — approximately 42% of revenue). McCormick's B2B Flavor Solutions segment supplies the proprietary flavor packets and seasoning mixes used in fast food chains (McDonald's dipping sauces, KFC's Original Recipe flavor system) under undisclosed relationships that are embedded in customers' core product recipes.

Business Model & Competitive Advantage

McCormick's flavor brand portfolio model creates pricing power through the category authority of its heritage brands: Old Bay seasoning (a blend of celery salt, paprika, and 16 spices created in Baltimore in 1939) commands a nearly monopolistic position in the crab cake, shrimp boil, and Chesapeake Bay seafood flavoring application — a $15+ jar at $8.99 per ounce that grocery shoppers buy without comparing to private label alternatives because Old Bay's blend is the authentic regional preparation standard. Frank's RedHot (the original Buffalo wing sauce recipe) similarly defines the Buffalo chicken flavor category, with consumer brand preference so strong that restaurant chains specifically advertise "made with Frank's RedHot" to validate authenticity. The Flavor Solutions segment's foodservice relationships (embedded in restaurant chain recipes) create switching costs because changing a flavor supplier requires full sensory panel re-evaluation and recipe reformulation at every franchise location — creating multi-year revenue stability on B2B flavor contracts.

Competitive Landscape 2025–2026

In 2025, McCormick competes in global branded spices, hot sauces, and food flavors against Kraft Heinz (NASDAQ: KHC, competitive condiment portfolio — Heinz ketchup, Heinz mustard), Unilever (London/Amsterdam, Knorr seasoning and Hellmann's condiments globally), and private label spice manufacturers for grocery shelf space allocation and consumer brand preference in the $20B+ global retail spice and seasoning market. The return to volume growth in fiscal 2024 (after two years of volume-for-price trade-offs) validates McCormick's pricing strategy — the company raised prices 20%+ during 2022-2023 to offset commodity and logistics inflation, and consumer loyalty to the McCormick brand absorbed most of the increase without catastrophic volume loss. The Flavor Solutions segment's recovery in restaurant traffic (post-pandemic normalization of away-from-home eating) supports the B2B seasoning business that had faced headwinds during COVID-era reduced restaurant operations. The 2025 strategy focuses on driving additional volume growth through promotional activity in the Consumer segment, growing Flavor Solutions business in Asia (particularly China, where Western and fusion flavors are gaining restaurant application), and managing commodity cost (pepper, vanilla, cinnamon) inflation through forward purchasing and supply chain hedging.

Founded
1889
Headquarters
Baltimore, Maryland, United States
Revenue
$6.72B
Curated content • Fact-checked and verified

The McCormick & Company Story

Founded in 1889
Baltimore, Maryland, United States
Founded by Willoughby M. McCormick

Founders

Willoughby M. McCormick

Recent Activity

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Company Timeline

Major milestones in McCormick & Company's journey

15
Total Events
6
Acquisitions

Leadership Team

Meet the leaders behind McCormick & Company

Brendan Foley

Chairman, President & Chief Executive Officer

Brendan Foley is the 11th CEO in McCormick's over 135-year history. He stepped into the role of President and CEO in September 2023 and was appointed Chairman effective January 1, 2025. During his 10+ year career with McCormick, Foley has been a key leader serving as a member of the Management Committee since 2015, holding roles including President U.S. Consumer, President North America, President Global Consumer Americas and Asia, and President and Chief Operating Officer.

Lawrence Kurzius

Executive Chairman (transitioning to Board member)

Lawrence Kurzius served as Chairman, President and CEO from 2016 to 2024, leading McCormick for 22 years total. He transitioned CEO responsibilities to Brendan Foley in September 2023 and concluded his eight years as Chairman on December 31, 2024. Kurzius will continue as a Board member until March 2025, having guided the company through significant growth and its entry into the Fortune 500.

Marcos Gabriel

Executive Vice President & Chief Financial Officer

Marcos Gabriel became Executive Vice President and CFO effective December 1, 2024, leading the company's global finance organization and global business services team. Gabriel joined McCormick in 2017 as CFO, Americas and has also held the role of Chief Transformation Officer, bringing deep financial expertise and transformation experience to his current role.

Mike Smith

Executive Vice President (Retired February 2025)

Mike Smith served as Executive Vice President and CFO from 2016 to November 2024, leading McCormick's financial operations through a period of significant growth including major acquisitions. He continued as Executive Vice President until his retirement on February 28, 2025, after years of distinguished service to the company.

Kasey Jenkins

Chief Growth Officer (Retiring early 2026)

Kasey Jenkins joined McCormick in 1993 as a Financial Analyst and has held various leadership positions over her 32-year career, including CFO of North America and VP of Investor Relations. Since 2022, her role expanded to oversee Corporate Strategy, Sustainability, and Development before her planned retirement in early 2026.

Key Differentiators

Market Leader

McCormick & Company is recognized as a market leader in the Consumer Goods sector, demonstrating strong industry presence and customer trust.

Enterprise Scale

With $6.72B in revenue, McCormick & Company operates at enterprise scale with proven market validation.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

93
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

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