Company Overview
About Loovi
Loovi is a Belo Horizonte, Brazil-based vehicle insurtech — having raised $9 million from Marçal Holding and Oliveira Participações in early 2024 — democratizing vehicle insurance access across Brazil's underinsured automotive market by converting ordinary vehicles into connected "Smartcars" through a 100% digital platform that combines telematics, GPS tracking, theft warranty, and flexible insurance distribution. Founded in 2019 by CEO Quézide Cunha and William Naor, Loovi operates as an official sales representative for LTI Seguros S/A — distributing vehicle insurance and security products through a smartphone application that manages policy administration, real-time vehicle monitoring, and claims without branch visits or paper forms. The company serves 180 employees and reached clients across all 26 Brazilian states and over 1,000 municipalities. In early 2024, Loovi gained national visibility as the official jersey sponsor of Santos Futebol Clube during Neymar Jr.'s symbolic return to the club. In March 2025, Brazil's insurance regulator SUSEP temporarily suspended Loovi's activities following complaints from FENACOR about marketing practices — specifically, Loovi presenting itself as an insurance company rather than an authorized insurance representative — though the company continued operating under its LTI Seguros authorization.
Business Model & Competitive Advantage
Loovi's digital vehicle insurance model addresses the systemic underinsurance that characterizes Brazil's automotive market: only approximately 30% of Brazil's 120 million+ registered vehicles carry insurance — a market failure driven by the perception that traditional motor insurance is expensive, bureaucratic, and inaccessible for lower- and middle-income drivers. Traditional Brazilian auto insurance requires in-person inspections, lengthy underwriting processes, annual policy commitments, and premium pricing that puts coverage out of reach for the majority of the vehicle fleet. Loovi's smartphone-first distribution (instant quotes, digital onboarding, telematics-based risk assessment, and GPS-enabled claims processing) reduces distribution costs enough to reach price-sensitive Brazilian drivers while the telematics data (location, driving behavior, vehicle usage patterns) improves risk selection beyond demographic proxies — enabling more accurate pricing for lower-risk drivers.
Competitive Landscape 2025–2026
In 2025, Loovi competes in the Brazilian vehicle insurtech, digital motor insurance, and telematics market with Porto Seguro (Bovespa: PSSA3, Brazil's largest auto insurer, R$10B+ revenue), Azul Seguros (Brazilian auto insurer), and Pier (private Brazilian insurtech, digital auto insurance) for digitally-native Brazilian drivers seeking affordable vehicle coverage. The $9M raise from Marçal Holding and Oliveira Participações provides expansion capital for Loovi's target of doubling revenue in 2025, growing headcount from 180 to 220+ employees, and achieving approximately $5 million in projected gross ARR. The SUSEP regulatory challenge (March 2025) reflects the compliance complexity that insurance distribution fintechs face when marketing products in regulated markets — requiring Loovi to clearly differentiate its role as an authorized sales representative from a licensed insurer. The 2025 strategy focuses on resolving the regulatory compliance posture with SUSEP, expanding fleet management services to SMB fleet operators, and growing the São Paulo metro market where vehicle density and insurance penetration opportunity are highest.
The Loovi Story
Founders
Recent Activity
View all →Company Timeline
Major milestones in Loovi's journey
Leadership Team
Meet the leaders behind Loovi
Quézide Cunha
Quézide Cunha is the founder and CEO of Loovi. He co-founded the company with William Naor in 2019 to address the critical gap in Brazil's automotive insurance market, where only 30% of vehicles are insured. Under his leadership, Loovi has expanded to serve clients in all Brazilian states and over 1,000 municipalities, raised $9 million in funding, and grown to 180 employees.
William Naor
William Naor is Co-Founder of Loovi, working alongside Quézide Cunha to build Brazil's leading digital vehicle insurance platform. His expertise in technology and operations has been instrumental in scaling Loovi's platform to serve customers nationwide through a fully digital distribution model.
Key Differentiators
Emerging Innovator
Loovi is an emerging player bringing innovative solutions to the Insurance Tech market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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