Loovi vs Geico
Side-by-side comparison of AI visibility scores, market position, and capabilities
Belo Horizonte Brazilian vehicle insurtech (founded 2019); $9M raised 2024, telematics Smartcar platform in all 26 states, Santos FC sponsor, SUSEP regulatory suspension Mar 2025 targeting Brazil's 70% uninsured vehicle market.
About
Loovi is a Belo Horizonte, Brazil-based vehicle insurtech — having raised $9 million from Marçal Holding and Oliveira Participações in early 2024 — democratizing vehicle insurance access across Brazil's underinsured automotive market by converting ordinary vehicles into connected "Smartcars" through a 100% digital platform that combines telematics, GPS tracking, theft warranty, and flexible insurance distribution. Founded in 2019 by CEO Quézide Cunha and William Naor, Loovi operates as an official sales representative for LTI Seguros S/A — distributing vehicle insurance and security products through a smartphone application that manages policy administration, real-time vehicle monitoring, and claims without branch visits or paper forms. The company serves 180 employees and reached clients across all 26 Brazilian states and over 1,000 municipalities. In early 2024, Loovi gained national visibility as the official jersey sponsor of Santos Futebol Clube during Neymar Jr.'s symbolic return to the club. In March 2025, Brazil's insurance regulator SUSEP temporarily suspended Loovi's activities following complaints from FENACOR about marketing practices — specifically, Loovi presenting itself as an insurance company rather than an authorized insurance representative — though the company continued operating under its LTI Seguros authorization.
Berkshire Hathaway-owned US mega auto insurer with $40B premiums and 28M+ vehicles; direct-to-consumer gecko brand restored to profitability in 2023-2024 after inflationary claims pressure.
About
Geico (Government Employees Insurance Company) is one of the largest auto insurance companies in the United States — selling directly to consumers via phone, website, and mobile app rather than through independent agents, keeping distribution costs lower and enabling competitive pricing. Owned by Berkshire Hathaway (NYSE: BRK.A/BRK.B) since 1996 (Warren Buffett bought the full company for $2.3 billion), Geico is one of Berkshire's most important wholly-owned businesses, writing approximately $40 billion in annual premiums and insuring 28+ million vehicles.
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