Brand Intelligence Graph
Company Overview
About Heap
Heap is an automated digital analytics platform that captures every user interaction on a web or mobile application — clicks, form submissions, page views, gestures — without requiring manual event tracking instrumentation, enabling product teams to retroactively analyze any user behavior even if they didn't think to track it in advance. Founded in 2013 by Matin Movassate and Ravi Parikh in San Francisco, Heap was acquired by Contentsquare (a digital experience analytics platform) in 2023, integrating Heap's behavioral analytics with Contentsquare's heatmaps and session replay capabilities.
Business Model & Competitive Advantage
Heap's "capture everything" approach differs fundamentally from event-based analytics tools like Mixpanel and Amplitude — rather than requiring developers to manually instrument specific events (which means any unanticipated behavior is invisible), Heap's JavaScript SDK auto-captures all user interactions at the DOM level. Product managers can then define virtual events retroactively in the UI and instantly see historical data for those events without waiting for new data collection. This retroactive analysis capability is valuable when a product issue is discovered and historical context is needed.
Competitive Landscape 2025–2026
In 2025, Heap operates within Contentsquare's expanded digital experience analytics platform, combining Heap's behavioral event analytics with Contentsquare's heatmaps, session replay, voice of customer, and AI-powered insight capabilities. Contentsquare (which also acquired Hotjar in 2021) has built a comprehensive digital experience intelligence platform. Heap competes with Mixpanel, Amplitude, and Google Analytics for product analytics market share. The 2025 strategy within Contentsquare focuses on deepening integration between Heap's quantitative behavioral data and Contentsquare's qualitative experience data for a unified digital experience view.
The Heap Story
The Breakthrough Moment
Matin Movassate (Stanford) founded Heap in San Francisco in 2013 as digital insights platform with automatic event tracking and retroactive analytics requiring no instrumentation to capture everything including user sessions and replays with funnels, paths, and conversion optimization, Contentsquare acquired for digital experience analytics enabling behavioral insights for product teams with growth data science democratization through self-service analytics using SQL-like Illuminate interface
Original Mission
"Automatically capture all user interactions"
Founders
Recent Activity
View all →Company Timeline
Major milestones in Heap's journey
Leadership Team
Meet the leaders behind Heap
William Williams
William Williams serves as Chief Executive Officer at Heap, bringing extensive industry experience and leadership.
Sarah Lee
Sarah Lee serves as Chief Technology Officer at Heap, bringing extensive industry experience and leadership.
Patricia Davis
Patricia Davis serves as VP of Engineering at Heap, bringing extensive industry experience and leadership.
Linda Smith
Linda Smith serves as Chief Financial Officer at Heap, bringing extensive industry experience and leadership.
Jessica Brown
Jessica Brown serves as Chief Operating Officer at Heap, bringing extensive industry experience and leadership.
Lisa Thomas
Lisa Thomas serves as VP of Sales at Heap, bringing extensive industry experience and leadership.
Key Differentiators
Strong Challenger
Heap is an established challenger with significant market presence and competitive offerings in Data & Analytics.
Top 10 Ranked
Ranked #9 in the Data & Analytics category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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