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Company Overview
About Power BI
Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.
Business Model & Competitive Advantage
Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.
Competitive Landscape 2025–2026
In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.
The Power BI Story
The Breakthrough Moment
Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader
Original Mission
"Empower every person organization insights"
Founders
Recent Activity
View all →This month, we’re continuing to focus on making every day work a little easier—whether that’s building reports, modeling data, or just getting answers faster. You’ll see progress across Copilot and newer AI-driven experiences, along with a set of practical updates to reporting that help reduce repetitive work.
Proxy Statement filed 2026-06-09
AI powered Power BI reporting skills is a collection of multiple skills that enables AI agents to automate report creation, from designing pages to publishing to Fabric. Now available through the Power BI authoring plugin in Skills for Fabric —a first-party catalog of agent skills for Microsoft Fabric optimized for GitHub Copilot CLI—this capability allows agents to author reports through natural language, write schema-correct PBIR files, reload Power BI Desktop, capture screenshots, and iteratively refine reports for a seamless, end-to-end authoring experience.
Copilot in web modeling (Preview) in the Power BI service, is an AI-powered assistant helping you analyze and improve your semantic models using natural language so you can spend less time on manual edits.
Microsoft Build 2026 marks a major shift in how developers build data experiences with AI agents. Today we're announcing two capabilities that bring agentic analytics to the forefront: Agent Skills for Power BI, which let developers prompt an AI agent to build and refine semantic models and reports, and Fabric Apps for Semantic Models, which enable AI agents to build and deploy Fabric-native web apps on semantic models. Both capabilities will accelerate the time it takes to go from raw data to a polished analytics solution with just natural language prompts.
Microsoft Build 2026 brings the next generation of intelligent analytics to Power BI—where agents do the building, apps deliver insights everywhere, and the platform gets more powerful for every user.
DAX user-defined functions are now production-ready based on community feedback and internal validation. Their adoption during preview shows that DAX UDFs are quickly becoming a mainstay of Power BI semantic models.
Author: Winnie Li, Cloud Solution Architect
Author: Katie Murray, Senior Program Manager - Power BI continues to evolve with updates that make it easier to explore data, generate insights, and build more polished reports. This month’s release brings improvements across Copilot and AI experiences, reporting and modeling enhancements, new data connectivity flows, and updates to visualizations—helping you move faster from data to decisions.
Authored by: Sara Lammini Rodriguez - Product Manager II, and Miguel Escobar - Senior Product Manager
Author: Kay Unkroth, Principl Program Manager - Outbound Access Protection (OAP) is a workspace-level network security and governance feature that blocks outbound traffic from a workspace by default and lets you allow only the destinations you explicitly trust. With this preview, you can now extend OAP to semantic models. Power BI reports aren't part of this preview yet; report support is coming in a separate announcement soon.
Material Event filed 2026-05-13
Company Timeline
Major milestones in Power BI's journey
Leadership Team
Meet the leaders behind Power BI
Robert Davis
Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.
Robert Brown
Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.
Linda Davis
Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.
Michael Smith
Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.
Robert Davis
Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.
Lisa Johnson
Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.
Emily Smith
Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.
Richard Chen
Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.
Top 10 Ranked
Ranked #4 in the Data & Analytics category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
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