Power BI logo

Power BI

Leader#4 in Data & Analytics

Microsoft (NASDAQ: MSFT) business intelligence platform for 250,000+ organizations with Teams and M365 embedding; competing with Tableau and Looker for enterprise analytics through Copilot AI natural language queries.

Best for: Business IntelligenceMarket leader
71
AI Score
Grade B
AI Visibility Score (Beta)
Data & AnalyticsBusiness IntelligenceWebsiteUpdated March 2026

Brand Intelligence Graphproduct

Part ofMicrosoft
Powered byOpenAI
Capabilities
Business Intelligence

Company Overview

About Power BI

Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.

Business Model & Competitive Advantage

Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.

Competitive Landscape 2025–2026

In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.

Headquarters
Redmond, Washington
Curated content • Fact-checked and verified

The Power BI Story

Redmond, Washington
Founded by Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

The Breakthrough Moment

Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader

Original Mission

"Empower every person organization insights"

Founders

Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

Recent Activity

View all →
blog_post
Microsoft named a Leader in the 2026 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

We’re proud to share that Microsoft has once again been named a Leader in the 2026 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for the nineteenth consecutive year.

blog_post
Deep dive into visual calculations: Adding calculations directly to your Power BI visuals (Generally Available)

Visual calculations (Generally Available) in Power BI, making it easier to add DAX calculations directly to the visual where they’re used.

blog_post
Power BI reports and Fabric Apps: Expanding how you build on your semantic model data

Power BI reports continue to help analysts build secure, governed BI experiences on semantic models, while Fabric Apps expands what developers can create from the same trusted data.

blog_post
Power BI Desktop Bridge (Preview)

Power BI Desktop Bridge (Preview) Power BI Desktop Bridge introduces a new way of working, allowing external applications and agents to interact directly with Power BI Desktop!   What is Power BI Desktop Bridge? The bridge is a lightweight local server that lets external applications interact directly with Power BI Desktop.   Think of it as a direct, secure channel between your tools and Power BI Desktop. Your agents, scripts, and external applications can now: Check the current state of your report. Trigger key actions, like reloading files after edits. Capture screenshots to validate changes. Iterate and improve in real time, without manual handoffs. The following core capabilities are available through the bridge:   Discover What's Available Method: bridge.manifest Capabilities : Returns a complete list of all capabilities and their specifications. Think of this as a "menu" of what your version of Desktop can do. Always check this first to see what's available.  

blog_post
Microsoft Entra ID single sign-on for the Denodo connector in Power BI (Preview)

When you configure a Denodo data connection for Entra ID SSO, users querying a semantic model in DirectQuery mode are authenticated to Denodo with their own Microsoft Entra ID identity.

blog_post
Protect once, enforce everywhere: Protection policies for Power BI (Generally Available)

How to use sensitivity labels and Protection Policies to secure your Power BI estate — and why it matters more than ever in the age of AI.  

blog_post
Microsoft Entra ID single sign-on for the Starburst connector in Power BI (Preview)

When enabling Microsoft Entra ID single sign-on (SSo) for Starburst (Preview) report viewers querying semantic models in DirectQuery mode authenticate to Starburst with their own Entra ID identity, to Starburst's access policies — including row-level and column-level security rules — are evaluated against the actual end user rather than a fixed connection account.

blog_post
Workspace outbound access protection for Power BI reports (Preview)

Workspace outbound access protection (OAP) is a workspace-level control in Microsoft Fabric that lets you constrain where the data inside a workspace can flow. With this preview, OAP support now extends to Power BI reports. The good news for report authors and admins: there's nothing new to configure on the report itself. Protection comes from a single, well-defined rule that the workspace enforces automatically as soon as you turn OAP on.

blog_post
Org apps with audiences for Power BI and Fabric (Generally Available)

Announcing general availability of org apps in Power BI and Fabric, including one of the most requested capabilities: audiences.

blog_post
Simplified Oracle connectivity in Power BI (Preview)

Connecting Power BI to Oracle has historically meant extra provider installations and data gateway deployment — even for cloud-hosted databases. Two new Preview capabilities change that. Power BI Desktop now includes a bundled Oracle Managed ODP.NET provider, and the Power BI service supports direct cloud connections without the need for a data gateway to Oracle data sources such as Oracle Autonomous Database.

blog_post
Migrating from embedded ODBC drivers to ADBC in Power BI and Fabric

If you use connectors like Databricks, Snowflake, or BigQuery in Power BI or Fabric, there’s an important change coming. Microsoft is moving from embedded ODBC drivers to ADBC, which affects how connections are established and managed. This post explains what’s changing, who’s impacted, and the steps you can take now to prepare.

blog_post
Power BI June 2026 Feature Summary

This month, we’re continuing to focus on making every day work a little easier—whether that’s building reports, modeling data, or just getting answers faster. You’ll see progress across Copilot and newer AI-driven experiences, along with a set of practical updates to reporting that help reduce repetitive work.

Company Timeline

Major milestones in Power BI's journey

4
Total Events
2
Product Launches

Leadership Team

Meet the leaders behind Power BI

Robert Davis

Chief Executive Officer

Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.

Robert Brown

Chief Financial Officer

Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.

Linda Davis

Chief Product Officer

Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.

Michael Smith

VP of Engineering

Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.

Robert Davis

VP of Sales

Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.

Lisa Johnson

Chief Marketing Officer

Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.

Emily Smith

Chief Technology Officer

Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.

Richard Chen

Chief Operating Officer

Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.

Key Differentiators

Market Leader

Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.

Top 10 Ranked

Ranked #4 in the Data & Analytics category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

71
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

Compare Power BI with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Power BI

Claim This Profile

Are you from Power BI? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Power BI Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Power BI vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →