Power BI logo

Power BI

Leader#4 in Data & Analytics

Microsoft (NASDAQ: MSFT) business intelligence platform for 250,000+ organizations with Teams and M365 embedding; competing with Tableau and Looker for enterprise analytics through Copilot AI natural language queries.

Best for: Business IntelligenceMarket leader
71
AI Score
Grade B
AI Visibility Score (Beta)
Data & AnalyticsBusiness IntelligenceWebsiteUpdated March 2026

Brand Intelligence Graphproduct

Part ofMicrosoft
Powered byOpenAI
Capabilities
Business Intelligence

Company Overview

About Power BI

Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.

Business Model & Competitive Advantage

Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.

Competitive Landscape 2025–2026

In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.

Headquarters
Redmond, Washington
Curated content • Fact-checked and verified

The Power BI Story

Redmond, Washington
Founded by Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

The Breakthrough Moment

Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader

Original Mission

"Empower every person organization insights"

Founders

Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

Recent Activity

View all →
8-K
8-K — 8-K

Material Event filed 2026-05-13

blog_post
Power BI May 2026 Feature Summary

Welcome to the May Power BI update! Power BI continues to evolve with updates that make it easier to explore data, generate insights, and build more polished reports. This month’s release brings improvements across Copilot and AI experiences, reporting and modeling enhancements, new data connectivity flows, and updates to visualizations—helping you move faster from data to decisions. 

8-K
8-K — 8-K

Material Event filed 2026-05-11

10-Q
10-Q — 10-Q

Quarterly Report filed 2026-05-11

blog_post
Execute DAX Queries REST API (Preview)

Author: Kay Unkroth - Principal Program Manager  

blog_post
Semantic model settings pane (Preview)

Author: Kay Unkroth - Principal Program Manager

blog_post
Modern Visual Tooltips in Power BI (Generally Available)

Power BI’s latest update introduces an enhancement to how users interact with reports with the general availability of modern visual tooltips . All Power BI reports—from Power BI Desktop to Power BI reports in the web, in the mobile app, in Teams, and embedded in any website—now use the updated visual tooltips, making report interactions easier with the built-in actions footer and report creation faster with tooltip styling and colors coming from the report theme. By default, visual tooltips show the details of the visual's data point report consumers hover over, such as the name and value. Let's look at how these updated tooltip features improve both the visual tooltip creation and consumer experiences of Power BI reports. 1. Drill actions directly in tooltips One of the standout features is the Actions footer. Users can perform drill down, drill up, and drill through actions directly from the tooltip. This removes the need to right-click or use the visual header. Hovering over a bar

blog_post
Deep dive into composite semantic models with Direct Lake and import tables

Getting your data job done just got easier with composite semantic models , mixing Direct Lake tables with import tables, now available in public preview. Direct Lake on OneLake table storage mode already could mix tables from other Fabric data sources, such as lakehouses, warehouses, SQL databases in Fabric, and mirrored databases. And with this update, now that flexibility is extended much further with the ability to add in import tables from any data source, from 100s of connectors in Power Query online. The import tables added can also be from the same source as your Direct Lake tables. A small dimension table changed from Direct Lake to import can have a calculated column or the hierarchy usable in Analyze in Excel. Semantic link labs have a function to convert in place. Refer to the Convert a table in Direct Lake mode to import mode code example. A_screenshot_of_Power_BI_web_modeling_showing_tables_in_Direct_Lake_storage_mode A screenshot of Power BI web modeling showing tables i

blog_post
Power BI April 2026 Feature Summary

Welcome to the April Power BI update! Power BI’s April 2026 update is here, bringing continued improvements across Copilot and AI, reporting, visuals, and modeling. This release includes more flexibility when working with layouts and visuals, expanded Copilot experiences—especially on mobile—and several preview features that continue to enhance performance and authoring workflows. You’ll also find important announcements and deprecation notices to keep in mind as you plan ahead. With FabCon fresh on our minds, now is a great time to dive into what’s new and see what’s coming next. Contents     April Power BI Video Download Power BI Desktop   Version number: v: 2.153.910.0 Date published: 21/4/2026 Events and Announcements The FabCon SQLCon live recap series starts April 14th Whether you were there or not, this is your fast track to staying in the loop. In this series, we break down keynotes and corenotes into clear insights and standout demos you can use right away. If i

blog_post
Power BI April 2026 Feature Summary

Welcome to the April Power BI update! Power BI’s April 2026 update is here, bringing continued improvements across Copilot and AI, reporting, visuals, and modeling. This release includes more flexibility when working with layouts and visuals, expanded Copilot experiences—especially on mobile—and several preview features that continue to enhance performance and authoring workflows. You’ll also find … Continue reading “Power BI April 2026 Feature Summary”

blog_post
Translytical Task Flows (Generally Available)

Translytical task flows take interactive Power BI reports to the next level where users can update records, add annotations, and trigger actions in external systems—all without leaving the report. With translytical task flows, report consumers become active participants. Instead of viewing data and then switching to another application to take action, users can complete their entire workflow within the Power BI interface. Translytical task flows connect Power BI reports to Fabric User Data Functions. When a user interacts with a report—selecting a record, entering a value, and clicking a button—the report passes the context of what they have selected to a function to execute the requested action. Translytical_Task_Flows_Generally_Available Figure 1: Example of a translytical report experience, where users can review project status and add notes directly in Power BI. Capabilities Adding data : Insert new records into your database directly from the report. For example, a customer servic

blog_post
Translytical Task Flows (Generally Available)

Translytical task flows take interactive Power BI reports to the next level where users can update records, add annotations, and trigger actions in external systems—all without leaving the report. With translytical task flows, report consumers become active participants. Instead of viewing data and then switching to another application to take action, users can complete their … Continue reading “Translytical Task Flows (Generally Available)”

Company Timeline

Major milestones in Power BI's journey

4
Total Events
2
Product Launches

Leadership Team

Meet the leaders behind Power BI

Robert Davis

Chief Executive Officer

Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.

Robert Brown

Chief Financial Officer

Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.

Linda Davis

Chief Product Officer

Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.

Michael Smith

VP of Engineering

Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.

Robert Davis

VP of Sales

Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.

Lisa Johnson

Chief Marketing Officer

Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.

Emily Smith

Chief Technology Officer

Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.

Richard Chen

Chief Operating Officer

Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.

Key Differentiators

Market Leader

Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.

Top 10 Ranked

Ranked #4 in the Data & Analytics category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

71
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

Compare Power BI with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Power BI

Claim This Profile

Are you from Power BI? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Power BI Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Power BI vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →