Power BI logo

Power BI

Leader#4 in Data & Analytics

Microsoft (NASDAQ: MSFT) business intelligence platform for 250,000+ organizations with Teams and M365 embedding; competing with Tableau and Looker for enterprise analytics through Copilot AI natural language queries.

Best for: Business IntelligenceMarket leader
90
AI Score
Grade A
AI Visibility Score (Beta)
Data & AnalyticsBusiness IntelligenceWebsiteUpdated October 2026

Brand Intelligence Graphproduct

Part ofMicrosoft
Powered byOpenAI
Capabilities
Business Intelligence

Company Overview

About Power BI

Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.

Business Model & Competitive Advantage

Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.

Competitive Landscape 2025–2026

In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.

Headquarters
Redmond, Washington
Curated content • Fact-checked and verified

The Power BI Story

Redmond, Washington
Founded by Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

The Breakthrough Moment

Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader

Original Mission

"Empower every person organization insights"

Founders

Microsoft Team (2013 Excel Power Pivot business intelligence platform Office 365 integration AI insights)

Recent Activity

View all →
blog_post
Microsoft & Snowflake’s Commitment to Apache Ossie

If you haven't already, check out FabCon and SQLCon 2026 in Barcelona: Building the data foundation for Microsoft Copilot and Agents for a complete look at all of our FabCon Europe announcements across Fabric and Microsoft Databases. Advancing an open, interoperable semantic foundation for AI-powered analytics Today, Microsoft is pleased to affirm our commitment to Apache Ossie (incubating) , a community-led effort to establish a vendor-neutral standard for exchanging semantic metadata across analytics, AI, and BI platforms. This has been a close collaboration with Snowflake, who helped found Ossie . We have heard loud and clear that customers want to enable platform-agnostic agentic experiences. Shared semantic context must be defined once and reused across platforms, enabling agentic consumption at scale, maximizing the reach of AI-powered analytics, and empowering users to leverage the best agent for the job. Power BI semantic models are key enablers of AI-powered analysis, providin

8-K
8-K — 8-K

Material Event filed 2026-09-30

blog_post
Power BI’s next chapter: The evolution of business intelligence

If you haven't already, check out  FabCon and SQLCon 2026 in Barcelona: Building the data foundation for Microsoft Copilot and Agents for a complete look at all of our FabCon Europe announcements across Fabric and Microsoft Databases. More than a decade ago, I watched Power BI change the way users work, analyze and take action on their data. Since then, I have had the privilege of seeing it grow alongside our customers—from a tool for building reports into a platform used by millions of people to understand their businesses and make decisions every day. Now, Power BI is entering its next chapter. Introducing the next generation of report development We’re introducing a new app building experience in Power BI Desktop, powered by apps in Fabric , that enables users to create data applications using natural language. Starting from a trusted semantic model, users can generate, preview, edit, and publish purpose-built applications to Microsoft Fabric. These applications can accept inpu

blog_post
Power BI September 2026 Feature Summary

As the Power BI, Microsoft Fabric, data, and analytics community gathers in Barcelona for the European Microsoft Fabric + SQL Community Conference, this month is packed with news. From new Copilot and AI experiences to reporting, modeling, data connectivity, developer enhancements, and mobile updates, we're sharing the latest innovations designed to help you build, analyze, and act on your data more effectively. Whether you're joining us in person or following along from afar, this roundup is your guide to everything new across Power BI this month.  Table of Contents General Deprecation of Old File Picker experience in Power BI Desktop Copilot and AI Power BI Agentic Experiences (Generally Available) Microsoft 365 Copilot is coming to Power BI (Preview) Power BI data answers in Microsoft Copilot Chat (Generally Available) Fabric IQ Plugin in Microsoft 365 Copilot Cowork (Generally Available) Build Fabric Apps more easily in GitHub Copilot App (Preview) Enhanced Report Consumption

blog_post
Manage semantic model settings in context with the default settings pane (Preview)

The semantic model settings pane is becoming the default way to configure semantic models in the Power BI service. The pane opens alongside your workspace, so you can review and change settings without leaving the current page. It provides the same settings as the full semantic model settings page while keeping the surrounding context visible. The classic settings page remains available during this transition, but it no longer opens first. This change builds on the settings pane preview and provides a more focused experience for managing semantic models. Why it matters The pane helps you stay in context while you manage a semantic model. It opens on the right side of the browser window and keeps your workspace visible. Settings are organized into expandable sections and tabs, including refresh, data access, performance, and OneDrive and SharePoint. You can use the search box at the top of the pane to find a setting across all sections and tabs. For example, enter "re" and select View r

blog_post
Power BI Q&A retirement reminder: February 2027 timeline update

In December, we announced the retirement of Power BI Q&A , our legacy natural-language querying experience, with retirement planned for December 2026. To give current Q&A user's additional time to assess their dependencies and transition to newer Copilot-powered solutions, we’re extending the retirement date to February 2027. This post recaps the affected experiences and provides updates on Copilot capacity availability, embedded scenarios, and sovereign clouds. Recap of the January announcement What is being deprecated? The retirement applies to both the end-user Q&A experiences, and the associated Q&A configuration tools. Retiring experience Recommended alternative Q&A in reports Copilot with Power BI reports Q&A on a dashboard Copilot standalone experience Q&A virtual analyst in mobile app Copilot in Power BI Mobile Q&A in Power BI embedded analytics Copilot for SaaS scenarios . For embedded PaaS scenarios, refer to the updates later in this post. Q&a

blog_post
Modern Power BI architecture choices for reporting on Azure Databricks: A performance benchmark for Power BI storage modes

Many enterprise Power BI semantic models use Azure Databricks as a data source. When building these models, developers and architects face an early and consequential decision: which storage mode to use. Cost, security, and ease of development and tuning all factor in — but report performance is probably the most important of them, because reports that are slow to load are one of the most common causes of end-user dissatisfaction. In practice, that decision is often made on intuition rather than evidence. To help change that, we've published a new white paper, Modern Power BI Architecture Choices for Reporting on Azure Databricks , benchmarking four ways of serving the same Delta tables to a Power BI report: Direct Lake on OneLake — over Delta tables in a Fabric lakehouse or warehouse Direct Lake on mirrored Unity Catalog tables — shortcuts, no copy DirectQuery — on a Databricks SQL warehouse Composite Model on Databricks — DirectQuery combined with Import-mode aggregations Figure: The

blog_post
Power BI sample reports, refreshed with modern visual defaults

Microsoft has refreshed its Power BI sample reports with modern visual defaults, stronger semantic models, mobile-optimized layouts, and newer authoring features to help creators build clearer, more effective reports.

blog_post
Direct Lake Calculated Columns (Preview)

Calculated columns are now available in preview for Direct Lake on OneLake semantic models. This has been one of the most requested capabilities since Direct Lake launched and closes a long-standing gap with Import and DirectQuery storage modes. You can define calculated columns directly in your semantic model using DAX in web modeling and Power BI Desktop, without changing the table storage mode or modifying data upstream. The problem this solves Direct Lake combines Import-like performance with near real-time data freshness by querying Delta tables in OneLake and loading data into memory as needed. But until now, if your model needed a derived column, you had only two options: push the logic upstream into the data source or move the table to a different storage mode. Calculated columns close that gap – you can now define columns directly in the semantic model using DAX without leaving Direct Lake. What you can build Common use cases include: Derived values , such as an age calculated

blog_post
Upgrade Power BI Dataflows Gen1 to Fabric Dataflows Gen2 with the Upgrade Wizard (Preview)

Upgrading Power BI Dataflows Gen1 is now easier with the Dataflows Upgrade Wizard. Now in preview for eligible workspaces assigned to Fabric capacity, the wizard provides a guided experience to upgrade Power BI Dataflows Gen1 items to Fabric Dataflows Gen2 (CI/CD). The wizard preserves key properties of the existing dataflow and assesses each item before you begin, helping you understand the upgrade scope and expected follow-up actions.  Modernize at your own pace  Power BI Dataflows Gen1 remains supported in a legacy state, while new feature investment focuses on Fabric Dataflows Gen2 (CI/CD), as shared in a previous post about the future of Dataflows . The Upgrade Wizard gives dataflow owners a guided self-service path to start that modernization without rebuilding their Power Query logic.  You don't need to upgrade your full estate at once. Start with a representative set of dataflows, validate the results, and expand at a pace that works for your organization. For de

blog_post
The AI Semantic Layer You Probably Already Have

If your organization uses Power BI, you own something most companies chasing AI are desperately trying to build. You just may not know it by name. Let me explain. The invisible thing behind every report Every Power BI report you have ever opened sits on top of a semantic model . Every single one. No exceptions. The report is the visible part; the semantic model is the machinery underneath that makes it trustworthy. What does it do? It translates raw data into business meaning. Somewhere in your organization, someone spent weeks deciding what “revenue” actually means. Gross or net? Booked or recognized? Which currency conversion, on which date? Someone fought over what counts as an “active customer” and whether returns subtract from sales this quarter or the quarter of the original purchase. Those decisions did not stay in meeting notes. They were encoded into the semantic model: the metric definitions, the relationships between customers and orders and products, the hierarchies that le

blog_post
Power BI August 2026 Feature Summary

Welcome to the August 2026 Power BI Feature Summary! This month includes updates across reporting, modeling, data connectivity, mobile, embedded analytics, and developer experiences, with a mix of generally available enhancements and new preview capabilities. Let's take a look at what's new. Table of Contents Download Power BI Desktop Events and Announcements September 15 | What a Winning Power BI Dataviz Looks Like Community Conference Tickets are Getting Low General Deprecation of Old File Picker experience in Power BI Desktop Copilot and AI Updates to required semantic model permissions for Fabric Apps Copilot Summary and Copilot Narrative can now read visuals hidden behind bookmarks Reporting Modern visual defaults and customize themes formatting panes (Generally Available) Date picker for Slicer visual (Generally Available) Center value for donut chart (Generally Available) Comments support for reports in org apps Matrix: Expand and collapse for column headers (Generally Available

Company Timeline

Major milestones in Power BI's journey

4
Total Events
2
Product Launches

Leadership Team

Meet the leaders behind Power BI

Robert Davis

Chief Executive Officer

Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.

Robert Brown

Chief Financial Officer

Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.

Linda Davis

Chief Product Officer

Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.

Michael Smith

VP of Engineering

Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.

Robert Davis

VP of Sales

Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.

Lisa Johnson

Chief Marketing Officer

Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.

Emily Smith

Chief Technology Officer

Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.

Richard Chen

Chief Operating Officer

Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.

Key Differentiators

Market Leader

Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.

Top 10 Ranked

Ranked #4 in the Data & Analytics category, among the industry's best.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

90
→ Stable

Based on estimated brand signals. Historical tracking coming soon.

Compare Power BI with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For Power BI

Claim This Profile

Are you from Power BI? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim Power BI Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Power BI vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →