Brand Intelligence Graphproduct
Company Overview
About Power BI
Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.
Business Model & Competitive Advantage
Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.
Competitive Landscape 2025–2026
In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.
The Power BI Story
The Breakthrough Moment
Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader
Original Mission
"Empower every person organization insights"
Founders
Recent Activity
View all →We’re proud to share that Microsoft has once again been named a Leader in the 2026 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for the nineteenth consecutive year.
Visual calculations (Generally Available) in Power BI, making it easier to add DAX calculations directly to the visual where they’re used.
Power BI reports continue to help analysts build secure, governed BI experiences on semantic models, while Fabric Apps expands what developers can create from the same trusted data.
Power BI Desktop Bridge (Preview) Power BI Desktop Bridge introduces a new way of working, allowing external applications and agents to interact directly with Power BI Desktop! What is Power BI Desktop Bridge? The bridge is a lightweight local server that lets external applications interact directly with Power BI Desktop. Think of it as a direct, secure channel between your tools and Power BI Desktop. Your agents, scripts, and external applications can now: Check the current state of your report. Trigger key actions, like reloading files after edits. Capture screenshots to validate changes. Iterate and improve in real time, without manual handoffs. The following core capabilities are available through the bridge: Discover What's Available Method: bridge.manifest Capabilities : Returns a complete list of all capabilities and their specifications. Think of this as a "menu" of what your version of Desktop can do. Always check this first to see what's available.
When you configure a Denodo data connection for Entra ID SSO, users querying a semantic model in DirectQuery mode are authenticated to Denodo with their own Microsoft Entra ID identity.
How to use sensitivity labels and Protection Policies to secure your Power BI estate — and why it matters more than ever in the age of AI.
When enabling Microsoft Entra ID single sign-on (SSo) for Starburst (Preview) report viewers querying semantic models in DirectQuery mode authenticate to Starburst with their own Entra ID identity, to Starburst's access policies — including row-level and column-level security rules — are evaluated against the actual end user rather than a fixed connection account.
Workspace outbound access protection (OAP) is a workspace-level control in Microsoft Fabric that lets you constrain where the data inside a workspace can flow. With this preview, OAP support now extends to Power BI reports. The good news for report authors and admins: there's nothing new to configure on the report itself. Protection comes from a single, well-defined rule that the workspace enforces automatically as soon as you turn OAP on.
Announcing general availability of org apps in Power BI and Fabric, including one of the most requested capabilities: audiences.
Connecting Power BI to Oracle has historically meant extra provider installations and data gateway deployment — even for cloud-hosted databases. Two new Preview capabilities change that. Power BI Desktop now includes a bundled Oracle Managed ODP.NET provider, and the Power BI service supports direct cloud connections without the need for a data gateway to Oracle data sources such as Oracle Autonomous Database.
If you use connectors like Databricks, Snowflake, or BigQuery in Power BI or Fabric, there’s an important change coming. Microsoft is moving from embedded ODBC drivers to ADBC, which affects how connections are established and managed. This post explains what’s changing, who’s impacted, and the steps you can take now to prepare.
This month, we’re continuing to focus on making every day work a little easier—whether that’s building reports, modeling data, or just getting answers faster. You’ll see progress across Copilot and newer AI-driven experiences, along with a set of practical updates to reporting that help reduce repetitive work.
Company Timeline
Major milestones in Power BI's journey
Leadership Team
Meet the leaders behind Power BI
Robert Davis
Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.
Robert Brown
Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.
Linda Davis
Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.
Michael Smith
Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.
Robert Davis
Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.
Lisa Johnson
Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.
Emily Smith
Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.
Richard Chen
Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.
Top 10 Ranked
Ranked #4 in the Data & Analytics category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Compare Power BI with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Power BI? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Power BI Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Power BI vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →