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Company Overview
About Power BI
Power BI is Microsoft's (NASDAQ: MSFT) business intelligence and analytics platform — included in Microsoft 365 and available as a standalone product — providing self-service data visualization, interactive dashboards, report authoring, and AI-powered analytics insights for business analysts and data professionals across 250,000+ organizations globally. Part of Microsoft's $245 billion annual revenue platform, Power BI generates an estimated $2+ billion annually as the fastest-growing element of the Microsoft Fabric data platform, competing directly with Tableau (Salesforce acquisition) and Looker (Google) for enterprise analytics spend.
Business Model & Competitive Advantage
Power BI's competitive advantage is Microsoft ecosystem integration: Power BI reports and dashboards are embedded natively in Teams, SharePoint, and Office applications — an analyst can embed a live Power BI chart in a PowerPoint presentation that refreshes automatically from live data, eliminating the manual screenshot replacement that static presentations require. Power BI Desktop (free Windows application for report authoring) and Power BI Service (cloud for publishing and sharing) create a free-to-adopt developer model where individual analysts publish reports to colleagues without enterprise licensing discussions. DirectQuery connectivity to Azure Synapse, Databricks, Snowflake, and hundreds of other sources enables real-time analytics on data that live in the customer's existing warehouse.
Competitive Landscape 2025–2026
In 2025, Power BI (NASDAQ: MSFT) competes in the business intelligence and analytics market with Tableau (NYSE: CRM, the enterprise BI leader acquired by Salesforce for $15.7B), Looker (GOOGL, developer-friendly BI), and Qlik (private equity-owned, self-service analytics) for enterprise analytics platform adoption. Microsoft's Copilot AI integration (natural language data exploration, automatic report generation from questions asked in plain English) is Power BI's 2025 AI narrative — extending the self-service analytics promise to business users who cannot author DAX measures or build data models. The 2025 strategy focuses on Microsoft Fabric integration (Power BI as the reporting layer on Microsoft's unified data platform), Copilot in Power BI general availability, and growing Power BI Premium licensing in large enterprise deployments.
The Power BI Story
The Breakthrough Moment
Microsoft team created Power BI in Redmond in 2013 from Excel Power Pivot as business intelligence platform with deep Office 365 integration and AI insights using DAX with Power Query and Power View for Desktop, Service, and Mobile as self-service BI achieving enterprise adoption through bundling strategy becoming market leader
Original Mission
"Empower every person organization insights"
Founders
Recent Activity
View all →Material Event filed 2026-05-13
Welcome to the May Power BI update! Power BI continues to evolve with updates that make it easier to explore data, generate insights, and build more polished reports. This month’s release brings improvements across Copilot and AI experiences, reporting and modeling enhancements, new data connectivity flows, and updates to visualizations—helping you move faster from data to decisions.
Material Event filed 2026-05-11
Quarterly Report filed 2026-05-11
Author: Kay Unkroth - Principal Program Manager
Author: Kay Unkroth - Principal Program Manager
Power BI’s latest update introduces an enhancement to how users interact with reports with the general availability of modern visual tooltips . All Power BI reports—from Power BI Desktop to Power BI reports in the web, in the mobile app, in Teams, and embedded in any website—now use the updated visual tooltips, making report interactions easier with the built-in actions footer and report creation faster with tooltip styling and colors coming from the report theme. By default, visual tooltips show the details of the visual's data point report consumers hover over, such as the name and value. Let's look at how these updated tooltip features improve both the visual tooltip creation and consumer experiences of Power BI reports. 1. Drill actions directly in tooltips One of the standout features is the Actions footer. Users can perform drill down, drill up, and drill through actions directly from the tooltip. This removes the need to right-click or use the visual header. Hovering over a bar
Getting your data job done just got easier with composite semantic models , mixing Direct Lake tables with import tables, now available in public preview. Direct Lake on OneLake table storage mode already could mix tables from other Fabric data sources, such as lakehouses, warehouses, SQL databases in Fabric, and mirrored databases. And with this update, now that flexibility is extended much further with the ability to add in import tables from any data source, from 100s of connectors in Power Query online. The import tables added can also be from the same source as your Direct Lake tables. A small dimension table changed from Direct Lake to import can have a calculated column or the hierarchy usable in Analyze in Excel. Semantic link labs have a function to convert in place. Refer to the Convert a table in Direct Lake mode to import mode code example. A_screenshot_of_Power_BI_web_modeling_showing_tables_in_Direct_Lake_storage_mode A screenshot of Power BI web modeling showing tables i
Welcome to the April Power BI update! Power BI’s April 2026 update is here, bringing continued improvements across Copilot and AI, reporting, visuals, and modeling. This release includes more flexibility when working with layouts and visuals, expanded Copilot experiences—especially on mobile—and several preview features that continue to enhance performance and authoring workflows. You’ll also find important announcements and deprecation notices to keep in mind as you plan ahead. With FabCon fresh on our minds, now is a great time to dive into what’s new and see what’s coming next. Contents April Power BI Video Download Power BI Desktop Version number: v: 2.153.910.0 Date published: 21/4/2026 Events and Announcements The FabCon SQLCon live recap series starts April 14th Whether you were there or not, this is your fast track to staying in the loop. In this series, we break down keynotes and corenotes into clear insights and standout demos you can use right away. If i
Welcome to the April Power BI update! Power BI’s April 2026 update is here, bringing continued improvements across Copilot and AI, reporting, visuals, and modeling. This release includes more flexibility when working with layouts and visuals, expanded Copilot experiences—especially on mobile—and several preview features that continue to enhance performance and authoring workflows. You’ll also find … Continue reading “Power BI April 2026 Feature Summary”
Translytical task flows take interactive Power BI reports to the next level where users can update records, add annotations, and trigger actions in external systems—all without leaving the report. With translytical task flows, report consumers become active participants. Instead of viewing data and then switching to another application to take action, users can complete their entire workflow within the Power BI interface. Translytical task flows connect Power BI reports to Fabric User Data Functions. When a user interacts with a report—selecting a record, entering a value, and clicking a button—the report passes the context of what they have selected to a function to execute the requested action. Translytical_Task_Flows_Generally_Available Figure 1: Example of a translytical report experience, where users can review project status and add notes directly in Power BI. Capabilities Adding data : Insert new records into your database directly from the report. For example, a customer servic
Translytical task flows take interactive Power BI reports to the next level where users can update records, add annotations, and trigger actions in external systems—all without leaving the report. With translytical task flows, report consumers become active participants. Instead of viewing data and then switching to another application to take action, users can complete their … Continue reading “Translytical Task Flows (Generally Available)”
Company Timeline
Major milestones in Power BI's journey
Leadership Team
Meet the leaders behind Power BI
Robert Davis
Robert Davis serves as Chief Executive Officer at Power BI, bringing extensive industry experience and leadership.
Robert Brown
Robert Brown serves as Chief Financial Officer at Power BI, bringing extensive industry experience and leadership.
Linda Davis
Linda Davis serves as Chief Product Officer at Power BI, bringing extensive industry experience and leadership.
Michael Smith
Michael Smith serves as VP of Engineering at Power BI, bringing extensive industry experience and leadership.
Robert Davis
Robert Davis serves as VP of Sales at Power BI, bringing extensive industry experience and leadership.
Lisa Johnson
Lisa Johnson serves as Chief Marketing Officer at Power BI, bringing extensive industry experience and leadership.
Emily Smith
Emily Smith serves as Chief Technology Officer at Power BI, bringing extensive industry experience and leadership.
Richard Chen
Richard Chen serves as Chief Operating Officer at Power BI, bringing extensive industry experience and leadership.
Key Differentiators
Market Leader
Power BI is recognized as a market leader in the Data & Analytics sector, demonstrating strong industry presence and customer trust.
Top 10 Ranked
Ranked #4 in the Data & Analytics category, among the industry's best.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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