Company Overview
About haddock
haddock is a Barcelona-based B2B SaaS platform providing AI-powered real-time cost control and margin management for restaurants — using OCR technology to automatically digitize supplier invoices and connect purchasing data with POS sales data to deliver live profit and loss visibility at the dish level. Founded in 2020 and backed with $2.1-3.57 million raised from Decelera Ventures, Delivery Hero Ventures, and COREangels, haddock generated €164,900 ($180K USD) in revenue in 2024, serving independent restaurants and small chains across Spain seeking to control food cost without manual spreadsheet tracking.
Business Model & Competitive Advantage
haddock's core workflow automates the restaurant cost management cycle: when a supplier delivers goods, the restaurant photographs or emails the invoice to haddock's OCR engine, which extracts line items, quantities, and prices and matches them to the restaurant's recipe database — automatically updating the theoretical food cost for every dish. When combined with POS sales data, haddock calculates real-time gross margin per dish and per category, alerting operators when actual food cost diverges from theoretical (typically indicating waste, theft, or supplier price changes). The platform's supplier benchmarking feature compares ingredient prices across haddock's customer base, enabling restaurants to identify when they're paying above-market for common ingredients and negotiate with suppliers from a data position.
Competitive Landscape 2025–2026
In 2025, haddock competes in the restaurant back-of-house management market with MarketMan (inventory management, $15M raised), Apicbase (European restaurant operations platform), and Yellow Dog Software (food cost and inventory) for restaurant food cost management. The European restaurant market is particularly price-sensitive following 2022-2024 food inflation — with COGS up 20-40% for most restaurants, back-of-house cost visibility tools have moved from nice-to-have to essential for margin survival. Delivery Hero Ventures' investment provides direct access to the dark kitchen and delivery restaurant segment where Delivery Hero operates. The 2025 strategy focuses on expanding across Spain and Portugal, integrating with major European POS systems (Lightspeed, Tevalis), and building automated supplier ordering that closes the loop from food cost insight to purchase optimization.
Recent Activity
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Emerging Innovator
haddock is an emerging player bringing innovative solutions to the Fast Casual & QSR market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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