Company Overview
About Flo Health
Flo Health is a women''s digital health company founded in 2015 and headquartered in London, United Kingdom. The company operates the world''s most downloaded women''s health app — Flo — which provides AI-powered period tracking, ovulation prediction, fertility insights, pregnancy monitoring, and menopause support. With over 70 million monthly active users across more than 150 countries, Flo is the category leader in femtech by user scale, surpassing competitors including Clue, Natural Cycles, and Ovia Health by a significant margin.
Business Model & Competitive Advantage
The company raised a $200M Series C in 2023 led by General Atlantic, valuing Flo at approximately $800M. Previous investors include Flint Capital and others. Flo operates a freemium model: the core app is free, with a Flo Premium subscription (approximately $13/month or $50/year) unlocking advanced AI health insights, personalized predictions, an anonymous mode (launched post-Roe v. Wade for data privacy), and access to a library of health content. The company generates the substantial majority of its revenue from subscriptions and has achieved profitability on an operating basis.
Competitive Landscape 2025–2026
Flo differentiates through scale, AI model accuracy (trained on one of the largest longitudinal menstrual health datasets in the world), and its expansion beyond cycle tracking into a comprehensive women''s health companion — covering fertility windows, pregnancy week-by-week guidance, postpartum recovery, and perimenopause and menopause symptom tracking. Post-Dobbs (2022), Flo introduced an Anonymous Mode that allows users to use the app without linking data to their identity — a product-level privacy response that generated significant press coverage and user trust. Flo has also begun partnering with health systems and employers to provide women''s health data insights at a population level.
Key Differentiators
Market Leader
Flo Health is recognized as a market leader in the Healthcare sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Similar Brands
PointClickCare
PointClickCare is North America's leading cloud-based software platform for the long-term and post-acute care (LTPAC) market, headquartered in Mississauga, Ontario, Canada. Founded in 1999, the compan
Veeva Systems
Veeva Systems Inc. is the leading cloud software provider for the global life sciences industry, headquartered in Pleasanton, California. Founded in 2007 by Peter Gassner (a former Salesforce executiv
athenahealth
athenahealth is a cloud-based electronic health records (EHR), medical billing, and practice management company founded in 1997 and headquartered in Watertown, Massachusetts. The company was built on
Idexx Laboratories
IDEXX Laboratories is the global leader in veterinary diagnostics and information technology for companion animal healthcare, founded in 1983 by David Shaw in Westbrook, Maine, where it remains headqu
Revvity
Revvity, Inc. (formerly PerkinElmer) is a global life science tools and diagnostics company, rebranded in 2023 to signal its transformation from a diversified instruments company into a focused provid
GE HealthCare
GE HealthCare Technologies Inc. is a Chicago, Illinois-based medical technology and digital health company — publicly traded on the NASDAQ (NASDAQ: GEHC) as an S&P 500 Health Care component — designin
Compare Flo Health with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Flo Health? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Flo Health Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Flo Health vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →