Brand Intelligence Graph
Company Overview
About FieldNation
FieldNation is an on-demand marketplace and work order management platform that connects enterprises, system integrators, and managed service providers with a network of more than 130,000 independent field technicians for technology installation, maintenance, and service work across the United States and internationally. Founded in 2008 and headquartered in Minneapolis, Minnesota, FieldNation has raised more than $80 million and established a leading position in the contingent IT field services market, processing millions of field service work orders annually. The platform enables companies to staff technology deployment projects, retail technology rollouts, and ongoing maintenance programs with qualified on-demand technicians without building a large internal field service workforce.
Business Model & Competitive Advantage
FieldNation's marketplace allows buyers — companies needing field service work completed — to post work orders with location, skillset requirements, timing, and payment rate, and receive applications from qualified technicians in their network. Technician profiles include certifications (CompTIA, OEM product certifications), work history, ratings, and background check status, allowing buyers to evaluate and select technicians with confidence. Work order management tools track assignments, check-ins, deliverables, and payment processing for every job, providing documentation and accountability across thousands of concurrent field service engagements. Analytics dashboards give program managers visibility into technician performance, SLA adherence, and spend across large field programs.
Competitive Landscape 2025–2026
FieldNation competes with WorkMarket (ADP), Workforce Logic, and Gigplex in the contingent field services marketplace. Its large technician network, technology-specific skills focus, and work order management platform give it strong positioning for IT deployment and managed services companies that need reliable field coverage across hundreds or thousands of locations without permanent regional staff.
Key Differentiators
Strong Challenger
FieldNation is an established challenger with significant market presence and competitive offerings in Vertical SaaS — Construction Tech & Field Service.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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