Company Overview
About Domo
Domo is a cloud-based business intelligence and data visualization platform enabling business users — not just data analysts — to connect, visualize, and act on data from across their organization through dashboards, automated alerts, and embedded analytics. Founded in 2010 by Josh James (Omniture founder) in American Fork, Utah and listed on NASDAQ, Domo has pursued an ambitious vision of making data accessible to every employee, generating approximately $325 million in annual recurring revenue while navigating a path toward profitability.
Business Model & Competitive Advantage
Domo's platform connects to 1,000+ data sources (databases, cloud apps, spreadsheets, social platforms) and provides a drag-and-drop interface for building dashboards without SQL knowledge. The Domo App marketplace allows companies to deploy pre-built industry-specific analytics applications. Domo's mobile-first design was ahead of its time — executives can monitor KPIs, receive automated alerts, and drill into data from their phones — positioning it for the anywhere-work environment.
Competitive Landscape 2025–2026
In 2025, Domo is executing a refocused strategy emphasizing its AI and data products layer — Domo.AI allows customers to embed AI into their Domo dashboards, run natural language queries against their data, and build AI-powered automation on top of business metrics. The company competes with Tableau (Salesforce), Power BI (Microsoft), Looker (Google), and ThoughtSpot in the business intelligence market. Domo's challenge has been competing against Microsoft's Power BI bundled with Microsoft 365 subscriptions and the strong enterprise incumbency of Tableau. The 2025 strategy focuses on Domo as the AI data layer for business operations, targeting the mid-market where full-stack data platforms from Google and Salesforce are often over-engineered.
Open Positions
Reddit Discussions
Key Differentiators
Strong Challenger
Domo is an established challenger with significant market presence and competitive offerings in Infrastructure.
Growth Stage
Domo has achieved $325M in revenue, demonstrating strong product-market fit.
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