Company Overview
About Daily Harvest
Daily Harvest is a New York-based consumer food brand that delivers chef-crafted, frozen, plant-based meals directly to customers'' homes. Founded in 2015 by Rachel Drori, Daily Harvest built its initial business on a subscription model offering smoothies, soups, grain bowls, harvest bowls, lattes, and snacks made from organic whole fruits and vegetables — all designed for preparation in minutes with no cooking required. The brand carved a distinctive position at the intersection of health, convenience, and sustainability, appealing to consumers who prioritize whole-food nutrition but have limited time to prepare meals from scratch.
Business Model & Competitive Advantage
In May 2025, Chobani acquired Daily Harvest, bringing the brand under the ownership of one of the United States'' largest Greek yogurt and food companies. Following the acquisition, Daily Harvest underwent product improvements including stricter ingredient review processes — a response to the company''s 2022 recall of its French Lentil + Leek Crumbles product, which caused gastrointestinal illness in hundreds of customers. In late 2025, Daily Harvest relaunched its direct-to-consumer business under Chobani''s ownership, introducing new SKUs (smoothies, elixirs, and oat bowls) and eliminating the mandatory subscription requirement, making à la carte purchasing available with a six-item minimum.
Competitive Landscape 2025–2026
Daily Harvest''s brand strength lies in its aesthetic, its loyal customer base, and its positioning within the broader trend toward plant-based eating and convenient healthy food. Under Chobani''s distribution and operational infrastructure, the brand has the potential to expand into retail channels and scale its customer acquisition beyond the DTC model that defined its first decade. The 2025 litigation resolution, subscription elimination, and product refresh signal a strategic reset aimed at recovering consumer trust and growing sustainably.
Key Differentiators
Market Leader
Daily Harvest is recognized as a market leader in the Food, Beverage & AgTech sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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