Company Overview
About Clozd
Clozd is a Utah-based win-loss analysis company founded in 2017 that provides software and services enabling B2B enterprises to systematically understand why they win and lose sales opportunities. The platform automates the collection of buyer feedback — through structured interviews, surveys, and automated outreach to won and lost prospects — aggregates this feedback into actionable insights, and makes those insights continuously available to sales, marketing, product, and competitive intelligence teams. By surfacing the real reasons deals are won or lost from the buyer's perspective, Clozd helps companies sharpen their messaging, improve their competitive positioning, and prioritize product roadmap investments.
Business Model & Competitive Advantage
Clozd raised $52 million in a Series A led by Greycroft in May 2022, with participation from Madrona Venture Group and Album VC. The company has grown to serve more than 150 B2B enterprises, including dozens of Fortune 1000 customers, positioning it as the clear market leader in win-loss analysis technology. In 2024, Clozd released significant platform enhancements including Flex Interviews (customizable interview flows), Smart Tags (AI-assisted insight categorization), Workflows (automated feedback routing), and Ask Clozd — an AI-powered natural language search tool launched in September 2024 that allows sales and marketing teams to query win-loss data conversationally to get instant competitive insights without needing to build custom reports.
Competitive Landscape 2025–2026
Clozd's market position is built on the insight that most B2B companies lack systematic, unbiased buyer feedback about their sales performance. While sales teams subjectively debrief lost deals internally, this data is typically biased, incomplete, and inconsistently captured. Clozd's independent, structured approach to buyer interviews produces significantly more honest and actionable data — giving revenue and product leaders a clear, continuous signal for improving their go-to-market strategy. The company employs approximately 135 people as of early 2026.
Key Differentiators
Market Leader
Clozd is recognized as a market leader in the Enterprise Software sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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