Company Overview
About Cameo
Cameo is a consumer platform founded in 2017 that enables fans to purchase personalized video shoutouts directly from celebrities, athletes, musicians, comedians, and creators. Users browse talent profiles, submit a request with details, and receive a custom video — suitable for birthdays, graduations, or any personal occasion.
Business Model & Competitive Advantage
The business model charges fans a per-video fee, with talent keeping a share of each booking. The platform hosts over 50,000 talent profiles across entertainment, sports, and digital media. In 2026, Cameo partnered with TikTok to let U.S. creators offer Cameo videos directly through the short-form video app, reinvigorating growth after a valuation decline from its 2021 peak. TikTok talent delivered Cameo's strongest year yet in 2025.
Competitive Landscape 2025–2026
Cameo has diversified into Cameo Kids, which uses licensed AI voice synthesis to create animated messages from children's entertainment characters at accessible price points. The company raised a $2.92M Series C extension in late 2024 at a $100M valuation and continues to operate as an independent platform based in Chicago.
Key Differentiators
Strong Challenger
Cameo is an established challenger with significant market presence and competitive offerings in Entertainment & Gaming.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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