Brand Intelligence Graph
Company Overview
Amplify is a Brooklyn-based educational curriculum and technology company that develops research-backed core instructional programs for K-8 students. Its mCLASS reading assessment is the most widely used K-3 literacy diagnostic in the United States, and its CKLA (Core Knowledge Language Arts) and Amplify Science curricula are adopted by hundreds of school districts nationwide. Amplify's programs combine print and digital materials with real-time data dashboards that help teachers monitor student progress and identify students needing intervention. The company emerged from News Corp's education division in 2015 and has raised over $700M from investors including Chan Zuckerberg Initiative and IVP. Amplify focuses on evidence-based curricula aligned to the science of reading movement, which has driven adoption as districts shift away from balanced literacy approaches. It competes with Curriculum Associates, HMH, and McGraw-Hill.
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