Side-by-side comparison of AI visibility scores, market position, and capabilities
Research-backed K-8 curriculum and assessment; mCLASS is the most widely used K-3 literacy diagnostic in the US; CKLA and Amplify Science adopted by hundreds of districts. Brooklyn, NY.
Amplify is a Brooklyn-based educational curriculum and technology company that develops research-backed core instructional programs for K-8 students. Its mCLASS reading assessment is the most widely used K-3 literacy diagnostic in the United States, and its CKLA (Core Knowledge Language Arts) and Amplify Science curricula are adopted by hundreds of school districts nationwide. Amplify's programs combine print and digital materials with real-time data dashboards that help teachers monitor student progress and identify students needing intervention. The company emerged from News Corp's education division in 2015 and has raised over $700M from investors including Chan Zuckerberg Initiative and IVP. Amplify focuses on evidence-based curricula aligned to the science of reading movement, which has driven adoption as districts shift away from balanced literacy approaches. It competes with Curriculum Associates, HMH, and McGraw-Hill.
$450M revenue FY2025; 2,000+ higher education institutions; Blackboard LMS + Anthology Student SIS/ERP; Chapter 11 restructuring 2025; 4.8K employees across 6 continents
Anthology was formed through the 2021 merger of Blackboard, the dominant legacy LMS provider in higher education, with Campus Management, a student information system and ERP vendor. The combined entity brought Blackboard's thousands of institutional LMS customers together with Anthology Student SIS and administrative ERP systems — creating one of the few vendors positioned to serve the full spectrum of higher education technology from classroom to back office. The company rebranded to Anthology while retaining Blackboard as a product brand.\n\nAnthlogy's portfolio includes Blackboard Learn LMS (with its Ultra experience redesign), Anthology Student for enrollment management, Anthology Finance and HCM for institutional ERP, Anthology Ally for accessibility compliance, and analytics tools for engagement. The platform serves 2,000+ higher education institutions globally — community colleges, liberal arts colleges, and research universities. Anthology also offers professional services, managed hosting, and implementation support alongside software subscriptions.\n\nAnthlogy reported approximately $450 million in revenue for FY2025 with approximately 4,800 employees. The company filed for Chapter 11 bankruptcy protection in early 2025 to reduce debt obligations accumulated through its acquisition-driven growth strategy, while preserving operations and customer relationships. Its large installed base in higher education creates strong switching cost protection, as LMS and SIS migrations are multi-year, high-friction institutional projects that most universities undertake infrequently.
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