Agoda

Leader

Asia-Pacific OTA leader owned by Booking Holdings; 20% APAC market share, 200+ countries, 70%+ mobile booking rate in Southeast Asia.

Company Overview

Agoda is an online travel agency specializing in Asia-Pacific hotel and accommodation bookings, founded in 2005 in Bangkok, Thailand, and acquired by Booking Holdings (then Priceline Group) in 2007. Headquartered in Singapore, Agoda operates in over 200 countries and territories, offering hotel, vacation rental, flight, and activities bookings with multilingual support across 38 languages. The platform is particularly dominant in Southeast Asia, with mobile booking rates exceeding 70% in Thailand, Indonesia, and Vietnam.\n\nAgoda's pricing model—leveraging Booking Holdings' global inventory and combining it with exclusive member deals—has made it the go-to OTA for budget and mid-range travelers across the Asia-Pacific. Its AgodaCash loyalty rewards and last-minute booking capabilities drive high repeat purchase rates. Agoda also powers the B2B Booking.com affiliate supply chain in APAC markets.\n\nAgoda holds approximately 20% market share in the Asia-Pacific OTA segment and has been a material contributor to Booking Holdings' room-night growth in the region. Booking Holdings reported 1.235 billion total room nights booked in FY2025, with Agoda driving a disproportionate share of Asia-Pacific volume. Agoda's annual revenue is estimated between $1B–$5B, consistent with APAC OTA market share benchmarks.

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Key Differentiators

Market Leader

Agoda is recognized as a market leader in the Travel & Hospitality sector, demonstrating strong industry presence and customer trust.

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