Brand Intelligence Graph
Company Overview
About 360dialog
360dialog is a Berlin and São Paulo-based WhatsApp Business API provider and Meta Business Solution Partner that serves as the connectivity and billing intermediary between Meta's WhatsApp Business Platform and the software companies, agencies, and enterprises that build products and services on top of WhatsApp messaging. Founded in 2016, 360dialog recognized early that WhatsApp Business API access required a Meta-certified BSP (Business Solution Provider) to process onboarding, manage business account verification, provision WABA (WhatsApp Business Account) configurations, and handle billing for the per-conversation pricing that Meta charges for WhatsApp Business API usage — a set of operational and compliance requirements that most software companies building WhatsApp features preferred to delegate to a specialist rather than navigate directly with Meta.
Business Model & Competitive Advantage
360dialog's Partner Hub provides software developers and ISVs with an embedded onboarding flow they can white-label within their own applications to provision WhatsApp Business API access for their end customers without each end customer needing to manage a direct Meta relationship. This embedded onboarding model — where a chatbot platform, CRM system, or e-commerce platform can offer WhatsApp connectivity to its users through a 360dialog integration without sending those users off-platform to complete a separate Meta onboarding — has made 360dialog the default WhatsApp API layer for many SaaS products that want to add WhatsApp as a supported communication channel. The company serves thousands of software businesses across Europe, Latin America, and beyond through this partner-first distribution model.
Competitive Landscape 2025–2026
360dialog's platform handles the technical complexity of WhatsApp Business API integration including webhook management for inbound message delivery, message template submission and approval workflow management, phone number lifecycle management, and usage-based billing reconciliation with Meta's per-conversation pricing model. The company's strong market position in Latin America — where WhatsApp is the dominant messaging platform and Brazilian, Mexican, and Colombian businesses have strong commercial demand for WhatsApp API access — reflects its early investment in Portuguese and Spanish market support and local payment integration. 360dialog competes with Twilio, Vonage (Ericsson), and Infobip as WhatsApp BSPs.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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