Zuora vs Magnite
Side-by-side comparison of AI visibility scores, market position, and capabilities
Subscription management platform taken private at $1.7B by Silver Lake/GIC Oct 2024; $419.9M ARR at 103% NRR with 451 enterprise customers competing with Chargebee and Stripe Billing for subscription billing automation.
About
Zuora, Inc. is a Redwood City, California-based subscription management and billing platform — taken private in October 2024 in a $1.7 billion acquisition by Silver Lake and GIC (Singapore's sovereign wealth fund) at $10/share (formerly NYSE: ZUO) — providing SaaS companies, IoT manufacturers, media publishers, and enterprises transitioning to recurring revenue models with quote-to-cash automation, usage-based billing, revenue recognition compliance, and subscription analytics. At the time of acquisition, Zuora had $419.9 million in ARR (+6% year-over-year), 451 large enterprise customers, and a 103% net revenue retention rate — metrics that validated the subscription business management platform's unit economics for Silver Lake's private market value creation thesis.
NASDAQ-listed (MGNI) largest independent SSP for CTV and programmatic advertising; Rubicon-Telaria merger serving Disney and NBCUniversal streaming inventory competing with Google Ad Manager.
About
Magnite is a Los Angeles-based independent sell-side advertising (SSP) platform — the world's largest independent supply-side platform — that helps publishers, broadcasters, and app developers monetize digital advertising inventory across connected TV (CTV), streaming video, mobile, desktop, and audio through programmatic advertising technology including header bidding, auction dynamics, and yield optimization. Listed on NASDAQ (NASDAQ: MGNI), Magnite was formed from the 2020 merger of Rubicon Project and Telaria (a CTV advertising platform), creating scale in the rapidly growing streaming video advertising market.
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