Zscaler vs KnowBe4

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (72 vs 76)
Zscaler logo

Zscaler

LeaderSecurity

Zero Trust

San Jose zero trust security (NASDAQ: ZS) surpassing $3B ARR FY2025; 500B+ daily transactions across 160+ data centers for 8,650+ enterprises and 35% Forbes Global 2000 competing with Palo Alto Prisma for enterprise zero trust.

AI VisibilityBeta
Overall Score
B72
Category Rank
#1 of 1
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
73
Perplexity
66
Gemini
82

About

Zscaler is a San Jose, California-based cloud security company — publicly traded on NASDAQ (NASDAQ: ZS) at approximately $30 billion market capitalization — operating the world's largest security cloud, the Zscaler Zero Trust Exchange, that processes 500+ billion daily transactions across 160+ data centers globally. In fiscal year 2025 (ended July 31, 2025), Zscaler surpassed $3 billion in annual recurring revenue (ARR) with Q4 FY2025 revenue of $719.2 million (21% year-over-year growth), serving 8,650+ enterprise customers including 35% of the Forbes Global 2000. The platform's flagship products — Zscaler Internet Access (ZIA, secure web gateway), Zscaler Private Access (ZPA, zero trust network access), and Zscaler Digital Experience (ZDX, application performance monitoring) — have eliminated traditional VPN and network perimeter architectures for thousands of enterprises. Founded in 2007 by CEO Jay Chaudhry (serial security entrepreneur who built and sold four prior security companies); IPO March 2018.

Full profile
KnowBe4 logo

KnowBe4

LeaderCybersecurity

Security Awareness Training

KnowBe4 is the world's largest security awareness training platform, delivering simulated phishing, compliance training, and human risk management to 65,000+ organizations.

AI VisibilityBeta
Overall Score
B76
Category Rank
#1 of 1
AI Consensus
68%
Trend
up
Per Platform
ChatGPT
70
Perplexity
73
Gemini
84

About

KnowBe4 is a cybersecurity company headquartered in Tampa, Florida that operates the world's largest security awareness training and simulated phishing platform, serving over 65,000 organizations across 11 million users. Founded in 2010 by Stu Sjouwerman, the company was built on the thesis that the human element — employees who click phishing links, reuse passwords, and inadvertently install malware — represents the primary attack vector in the majority of successful breaches, and that continuous, measurable security awareness training combined with simulated phishing exercises is the most effective way to reduce this human risk. KnowBe4 went public in 2021 and was taken private by Vista Equity Partners in 2023 in a transaction valued at approximately $4.6 billion.

Full profile

AI Visibility Head-to-Head

72
Overall Score
76
#1
Category Rank
#1
55
AI Consensus
68
up
Trend
up
73
ChatGPT
70
66
Perplexity
73
82
Gemini
84
77
Claude
75
64
Grok
77

Key Details

Category
Zero Trust
Security Awareness Training
Tier
Leader
Leader
Entity Type
company
brand

Capabilities & Ecosystem

Capabilities

Only Zscaler
Zero Trust
Only KnowBe4
Security Awareness Training

Integrations

Only Zscaler
Zscaler is classified as company.

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