Side-by-side comparison of AI visibility scores, market position, and capabilities
Malaysian WhatsApp commerce platform enabling small businesses to sell through messaging; $41M cumulative GMV at profitability backed by YC and Goodwater serving 1,500+ daily orders.
Yezza is a Putrajaya-based e-commerce platform that enables small businesses in Malaysia and Southeast Asia to create and operate storefronts directly on WhatsApp — allowing merchants to list products, accept orders, and process payments through the messaging app that Southeast Asian consumers already use daily for personal and business communication. Founded in 2020 and backed by Y Combinator, Goodwater Capital, and Olive Tree Capital with $500,000 in funding, Yezza processes $3 million in monthly GMV across 1,500 daily orders while maintaining profitability, generating $41 million in total GMV from over 1.2 million orders.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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