Worth AI vs Shopify

Side-by-side comparison of AI visibility scores, market position, and capabilities

Shopify leads in AI visibility (86 vs 30)
Worth AI logo

Worth AI

EmergingFintech

SMB Identity & Underwriting AI

Raised $30M Series A (Mar 2026) led by Fulcrum with Amex Ventures and TTV Capital. 700M+ businesses across 200+ countries. Patented crosswalking engine for SMB onboarding and underwriting.

AI VisibilityBeta
Overall Score
D30
Category Rank
#1 of 1
AI Consensus
70%
Trend
up
Per Platform
ChatGPT
33
Perplexity
34
Gemini
38

About

Worth AI is a business identity and underwriting intelligence platform that unifies business identity, risk, and financial data for SMB onboarding and credit assessment. The company raised $30 million in Series A financing in March 2026 led by Fulcrum Equity Partners, with American Express Ventures and TTV Capital as co-investors. The platform covers 700 million+ businesses across 200+ countries through a patented crosswalking engine that links disparate business identity records into a comprehensive risk profile.

Full profile
Shopify logo

Shopify

LeaderE-commerce

E-commerce Platform

NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
71%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
89
Gemini
91

About

Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.

Full profile

AI Visibility Head-to-Head

30
Overall Score
86
#1
Category Rank
#1
70
AI Consensus
71
up
Trend
stable
33
ChatGPT
84
34
Perplexity
89
38
Gemini
91
27
Claude
79
26
Grok
88

Key Details

Category
SMB Identity & Underwriting AI
E-commerce Platform
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Worth AI
SMB Identity & Underwriting AI
Only Shopify
E-commerce Platform
Shopify is classified as company.

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