Worth AI vs Plaid

Side-by-side comparison of AI visibility scores, market position, and capabilities

Plaid leads in AI visibility (90 vs 36)
Worth AI logo

Worth AI

EmergingFintech

SMB Identity & Underwriting AI

Raised $30M Series A (Mar 2026) led by Fulcrum with Amex Ventures and TTV Capital. 700M+ businesses across 200+ countries. Patented crosswalking engine for SMB onboarding and underwriting.

AI VisibilityBeta
Overall Score
D36
Category Rank
#605 of 682
AI Consensus
82%
Trend
stable
Per Platform
ChatGPT
31
Perplexity
33
Gemini
38

About

Worth AI is a business identity and underwriting intelligence platform that unifies business identity, risk, and financial data for SMB onboarding and credit assessment. The company raised $30 million in Series A financing in March 2026 led by Fulcrum Equity Partners, with American Express Ventures and TTV Capital as co-investors. The platform covers 700 million+ businesses across 200+ countries through a patented crosswalking engine that links disparate business identity records into a comprehensive risk profile.

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Plaid logo

Plaid

EmergingFinance

General

Plaid is the fintech infrastructure company connecting 12,000+ financial apps to users' bank accounts, enabling account verification, transaction data, and payment initiation for the digital finance ecosystem.

AI VisibilityBeta
Overall Score
A90
Category Rank
#6 of 682
AI Consensus
90%
Trend
stable
Per Platform
ChatGPT
91
Perplexity
90
Gemini
89

About

Plaid is a financial data infrastructure company that provides the API layer connecting financial applications to bank accounts and financial data. Founded in 2013 by Zach Perret and William Hockey, Plaid built the critical middleware that allows apps like Venmo, Robinhood, Coinbase, and thousands of other financial services to access users' bank account data with permission—enabling features like account balance verification, transaction history analysis, and direct payment initiation that would otherwise require users to navigate complex bank portal flows.

Full profile

AI Visibility Head-to-Head

36
Overall Score
90
#605
Category Rank
#6
82
AI Consensus
90
stable
Trend
stable
31
ChatGPT
91
33
Perplexity
90
38
Gemini
89
37
Claude
88
36
Grok
92

Key Details

Category
SMB Identity & Underwriting AI
General
Tier
Emerging
Emerging
Entity Type
brand
brand

Capabilities & Ecosystem

Capabilities

Only Worth AI
SMB Identity & Underwriting AI

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