Worth AI vs Grok

Side-by-side comparison of AI visibility scores, market position, and capabilities

Grok leads in AI visibility (49 vs 30)
Worth AI logo

Worth AI

EmergingFintech

SMB Identity & Underwriting AI

Raised $30M Series A (Mar 2026) led by Fulcrum with Amex Ventures and TTV Capital. 700M+ businesses across 200+ countries. Patented crosswalking engine for SMB onboarding and underwriting.

AI VisibilityBeta
Overall Score
D30
Category Rank
#1 of 1
AI Consensus
70%
Trend
up
Per Platform
ChatGPT
33
Perplexity
34
Gemini
38

About

Worth AI is a business identity and underwriting intelligence platform that unifies business identity, risk, and financial data for SMB onboarding and credit assessment. The company raised $30 million in Series A financing in March 2026 led by Fulcrum Equity Partners, with American Express Ventures and TTV Capital as co-investors. The platform covers 700 million+ businesses across 200+ countries through a patented crosswalking engine that links disparate business identity records into a comprehensive risk profile.

Full profile
Grok logo

Grok

ChallengerAI & Machine Learning

AI Assistant

AI assistant by xAI (Elon Musk); Grok 3 topped reasoning benchmarks in Feb 2025; 1M+ paying subscribers in week one; real-time X post access; distributed via X Premium; xAI valued at $24B.

AI VisibilityBeta
Overall Score
C49
Category Rank
#4 of 4
AI Consensus
59%
Trend
up
Per Platform
ChatGPT
43
Perplexity
49
Gemini
51

About

Grok is the AI assistant developed by xAI, Elon Musk's AI company founded in 2023, and distributed primarily through X (formerly Twitter). Grok launched in November 2023 as an X Premium perk, with the notable differentiator of real-time access to X posts and a less restricted, more direct conversational style. Grok 3, released in February 2025, achieved top scores on the AIME math reasoning benchmark and ARC-AGI test, briefly positioning xAI as a frontier model lab.

Full profile

AI Visibility Head-to-Head

30
Overall Score
49
#1
Category Rank
#4
70
AI Consensus
59
up
Trend
up
33
ChatGPT
43
34
Perplexity
49
38
Gemini
51
27
Claude
42
26
Grok
59

Key Details

Category
SMB Identity & Underwriting AI
AI Assistant
Tier
Emerging
Challenger
Entity Type
brand
product

Capabilities & Ecosystem

Capabilities

Only Worth AI
SMB Identity & Underwriting AI
Only Grok
AI Assistant
Grok is classified as product (part of xAI).

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