Wildcard vs The Trade Desk
Side-by-side comparison of AI visibility scores, market position, and capabilities
Web3-native 2v2 competitive card MOBA game on Steam. $55M total raised from Paradigm and Arbitrum; founded by Words With Friends creator Paul Bettner.
About
Wildcard is a Web3-native competitive card game combining MOBA mechanics with digital collectible card gameplay, developed by Playful Studios and available on Steam. The game was founded by Paul Bettner, the creator of Words With Friends, whose track record of building casual-to-competitive games with viral social mechanics brings credibility to Wildcard's ambition to create a new competitive card game genre. The game is built natively on the Arbitrum blockchain, enabling true ownership of in-game cards and items.\n\nWildcard's core gameplay is a 2v2 card-based MOBA where players summon creatures from their card decks to battle in real-time arenas. Unlike traditional CCGs played on a static board, Wildcard's creatures move and fight dynamically, creating a skill-expressive competitive experience that appeals to both card game enthusiasts and MOBA players. The blockchain integration enables a player-driven economy where rare cards have real-world value, tradeable on open markets. The game is free-to-play on Steam with a play-and-earn economic model.\n\nWildcard has raised $55 million in total funding with notable backing from Paradigm, a crypto-native venture fund, and Arbitrum, whose network hosts the game's on-chain economy. The 2025–2026 period has seen the broader Web3 gaming market mature as earlier speculation has given way to games with genuine gameplay merit. Wildcard's combination of a proven founder, real competitive gameplay, and a blockchain economy positions it as one of the more credible bets in a sector where most projects have prioritized tokenomics over game quality.
$2.45B revenue 2024 (+26% YoY); Q2 2025 $694M (+19% YoY); Q3 2025 guidance $717M+ (+18% YoY); 25.8% DSP market share; 19% US programmatic market; $12B ad spend 2024; 95% client retention
About
The Trade Desk was founded in 2009 by Jeff Green and Dave Pickles, veterans of AdECN (acquired by Microsoft), to build a demand-side platform giving media buyers transparent, data-driven access to programmatic advertising inventory across the open internet. The company operates as a buy-side-only platform — it does not own any media inventory — eliminating the conflict of interest inherent in platforms serving both buyers and sellers. This independence became a core differentiator as advertisers sought platforms they could trust to optimize spend without competing business motives.\n\nThe platform enables media buyers to plan, execute, and measure campaigns across display, video, CTV, audio, native, and DOOH channels in a single interface. Unified ID 2.0 (UID2), an open-source identity framework adopted by hundreds of publishers, provides cookie-free targeting. The Kokai AI system applies machine learning to bidding, audience selection, and creative optimization in real time. The Trade Desk holds approximately 25.8% of the DSP market and 19% of total US programmatic advertising.\n\nThe Trade Desk reported $2.45 billion in revenue for 2024 (+26% YoY) and $694 million in Q2 2025 (+19% YoY). The company trades on Nasdaq as TTD with a market cap exceeding $12 billion. As connected TV advertising accelerates and advertisers shift programmatic budgets from walled gardens to the open internet, The Trade Desk is positioned as the independent operating system for omnichannel programmatic media buying at enterprise scale.
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