When I Work vs Firstup
Side-by-side comparison of AI visibility scores, market position, and capabilities
Employee scheduling and time tracking app for hourly teams. Minneapolis MN, raised $35M+, used by 200,000+ workplaces across retail, food service, and healthcare.
About
When I Work is an employee scheduling and time tracking platform designed specifically for hourly and shift-based workforces. Founded in 2010 and headquartered in Minneapolis, Minnesota, the company has raised over $35 million in venture funding. The platform serves more than 200,000 businesses across the retail, food service, healthcare, and service industries, helping managers build schedules and communicate with their frontline teams through a mobile-first experience.\n\nThe platform's scheduling tools allow managers to create and publish weekly schedules, fill open shifts, and manage time-off requests in a drag-and-drop interface. Team members receive shift notifications via the mobile app, can request swaps, and communicate with their team through an integrated messaging feature. The time clock function supports GPS-based clock-in, kiosk mode, and web clock options to match different workplace environments.\n\nWhen I Work has positioned itself as the accessible, affordable option for small and mid-market businesses that need practical scheduling without the complexity or cost of enterprise workforce management suites. Its freemium entry point and simple onboarding have driven strong adoption in industries where workforce churn is high and manager bandwidth is limited.
Intelligent communication platform for employee experience and workforce engagement. San Francisco CA, raised $50M+, used by 40% of Fortune 100 companies.
About
Firstup is an intelligent employee communication and workforce engagement platform that helps enterprise organizations reach every worker with personalized, relevant communications. Founded through the merger of SocialChorus and Dynamic Signal, and headquartered in San Francisco, California, the company has raised over $50 million in funding. Firstup counts more than 40% of the Fortune 100 among its customers, serving industries including manufacturing, retail, healthcare, and financial services.\n\nFirstup's platform enables HR and internal communications teams to create, segment, and distribute content across multiple channels — including a branded employee app, email, SMS, and digital displays — from a unified content studio. Its AI-driven personalization engine analyzes employee attributes, behaviors, and engagement signals to surface the most relevant communications for each individual worker. Built-in analytics measure message reach, readership rates, and worker sentiment over time.\n\nThe company's 2025 focus has been on integrating generative AI capabilities to assist communicators in drafting content, localizing messages across languages, and predicting which communication formats will resonate with specific workforce segments. Firstup also offers a workforce intelligence module that aggregates engagement data across communication channels, surveys, and HR system signals to give CHROs a real-time view of organizational health and potential attrition risks.
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