When I Work vs Decimal

Side-by-side comparison of AI visibility scores, market position, and capabilities

When I Work leads in AI visibility (52 vs 18)

When I Work

ChallengerHCM Tech

Hourly Workforce Scheduling

Employee scheduling and time tracking app for hourly teams. Minneapolis MN, raised $35M+, used by 200,000+ workplaces across retail, food service, and healthcare.

AI VisibilityBeta
Overall Score
C52
Category Rank
#1 of 1
AI Consensus
69%
Trend
up
Per Platform
ChatGPT
53
Perplexity
62
Gemini
58

About

When I Work is an employee scheduling and time tracking platform designed specifically for hourly and shift-based workforces. Founded in 2010 and headquartered in Minneapolis, Minnesota, the company has raised over $35 million in venture funding. The platform serves more than 200,000 businesses across the retail, food service, healthcare, and service industries, helping managers build schedules and communicate with their frontline teams through a mobile-first experience.\n\nThe platform's scheduling tools allow managers to create and publish weekly schedules, fill open shifts, and manage time-off requests in a drag-and-drop interface. Team members receive shift notifications via the mobile app, can request swaps, and communicate with their team through an integrated messaging feature. The time clock function supports GPS-based clock-in, kiosk mode, and web clock options to match different workplace environments.\n\nWhen I Work has positioned itself as the accessible, affordable option for small and mid-market businesses that need practical scheduling without the complexity or cost of enterprise workforce management suites. Its freemium entry point and simple onboarding have driven strong adoption in industries where workforce churn is high and manager bandwidth is limited.

Full profile

Decimal

EmergingFintech

Tech-Enabled Bookkeeping

Tech-enabled bookkeeping pairing dedicated accountants with proprietary automation; flat monthly subscription; founded 2020 in Fishers, Indiana; faster close with full client transparency.

AI VisibilityBeta
Overall Score
D18
Category Rank
#1 of 1
AI Consensus
84%
Trend
up
Per Platform
ChatGPT
21
Perplexity
17
Gemini
23

About

Decimal is a Fishers, Indiana-based technology-enabled bookkeeping company that provides small businesses with a dedicated accounting team and a modern software platform for a flat monthly subscription. Founded in 2020, Decimal was built to address the most common frustration of small business owners who have outgrown DIY bookkeeping but find traditional bookkeeping firms slow, expensive, and opaque. Decimal pairs each client with a dedicated bookkeeper and accounting team who are supported by proprietary software that automates routine transaction processing, exception identification, and reporting, allowing the human team to focus on accuracy review, month-end close, and client communication rather than manual data entry.\n\nDecimal's product experience centers on transparency and responsiveness. Clients access their books through a web portal with real-time financial dashboards showing cash position, profit and loss, and accounts receivable and payable balances. The platform includes a communication thread for each question or task, giving small business owners visibility into the status of their bookkeeping without email chains or phone tag. Decimal's pricing model is a flat monthly subscription based on business complexity rather than hours worked, making costs predictable and removing the billing anxiety that characterizes traditional bookkeeping relationships.\n\nDecimal targets small businesses with $500,000 to $10 million in annual revenue that need accurate, timely books and periodic financial guidance but are not yet ready for a full-time accounting hire or a CFO-level engagement. The company operates as a fully remote team and serves clients across the United States in industries including professional services, e-commerce, retail, and service businesses. Decimal competes with Bench, Pilot, and Botkeeper in the technology-enabled bookkeeping market, differentiating on its dedicated team model, the quality of its software-plus-human integration, and its Midwestern operational roots that keep its cost structure competitive.

Full profile

AI Visibility Head-to-Head

52
Overall Score
18
#1
Category Rank
#1
69
AI Consensus
84
up
Trend
up
53
ChatGPT
21
62
Perplexity
17
58
Gemini
23
49
Claude
18
58
Grok
22

Capabilities & Ecosystem

Capabilities

Only When I Work
Hourly Workforce Scheduling
Only Decimal
Tech-Enabled Bookkeeping

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