When I Work vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Employee scheduling and time tracking app for hourly teams. Minneapolis MN, raised $35M+, used by 200,000+ workplaces across retail, food service, and healthcare.
About
When I Work is an employee scheduling and time tracking platform designed specifically for hourly and shift-based workforces. Founded in 2010 and headquartered in Minneapolis, Minnesota, the company has raised over $35 million in venture funding. The platform serves more than 200,000 businesses across the retail, food service, healthcare, and service industries, helping managers build schedules and communicate with their frontline teams through a mobile-first experience.\n\nThe platform's scheduling tools allow managers to create and publish weekly schedules, fill open shifts, and manage time-off requests in a drag-and-drop interface. Team members receive shift notifications via the mobile app, can request swaps, and communicate with their team through an integrated messaging feature. The time clock function supports GPS-based clock-in, kiosk mode, and web clock options to match different workplace environments.\n\nWhen I Work has positioned itself as the accessible, affordable option for small and mid-market businesses that need practical scheduling without the complexity or cost of enterprise workforce management suites. Its freemium entry point and simple onboarding have driven strong adoption in industries where workforce churn is high and manager bandwidth is limited.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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