Voodoo vs Activision Blizzard
Side-by-side comparison of AI visibility scores, market position, and capabilities
Voodoo is the #3 mobile publisher worldwide by downloads with 7B+ downloads and 150M+ monthly active users; raised $1.42B; €623M revenue in 2024 (+20% YoY); unicorn valued at $1.7B; acquired BeReal in 2024.
About
Voodoo is a Paris-based mobile game and app publisher founded in 2013, best known as the creator and distributor of hyper-casual mobile games that reach hundreds of millions of players globally. With over seven billion downloads and more than 150 million monthly active users as of 2026, Voodoo ranks as the third-largest mobile publisher in the world by download volume, behind only Google and Meta. The company employs approximately 750 people and has raised $1.42B in total funding from investors including Goldman Sachs, Tencent (minority stake), and Groupe Bruxelles Lambert (GBL, approximately 16% stake).
Microsoft-acquired ($68.7B, 2023) gaming publisher of Call of Duty, World of Warcraft, and Candy Crush; integrated into Xbox Game Pass competing with Sony PlayStation for gaming ecosystem dominance.
About
Activision Blizzard is one of the world's largest video game publishers — producing blockbuster franchises including Call of Duty (the top-grossing franchise in gaming history), World of Warcraft (the defining MMORPG), Overwatch (team shooter), Diablo, Hearthstone, and Candy Crush (via the King mobile games division) across console, PC, and mobile platforms. Microsoft completed its acquisition of Activision Blizzard for $68.7 billion in October 2023 (the largest gaming acquisition in history), bringing these properties under Xbox Game Studios and Microsoft's gaming portfolio alongside Bethesda and other studios.
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