Vinted vs Shopify
Side-by-side comparison of AI visibility scores, market position, and capabilities
Vinted is Europe's largest secondhand fashion marketplace with €8B valuation, €10.8B GMV in 2025 (up 47%), and €1B+ revenue; expanding into electronics, toys, books, and the US market.
About
Vinted is a Vilnius, Lithuania-based peer-to-peer online marketplace for buying and selling secondhand clothing, shoes, and accessories. Founded in 2008 by Milda Mitkutė and Justas Janauskas, Vinted operates across Europe's major markets — including Germany, France, the UK, the Netherlands, Belgium, Spain, Italy, and Poland — and is the leading secondhand fashion platform on the continent by active users and gross merchandise value. The platform's business model, which charges buyers (not sellers) a service fee, enables sellers to list items for free, driving high supply-side participation and a growing inventory of pre-loved fashion.
NYSE: SHOP e-commerce platform at $8.88B FY2024 revenue with $292.28B GMV across 4.82M stores; Black Friday $11.5B processing competing with WooCommerce and BigCommerce for small-to-enterprise direct-to-consumer commerce.
About
Shopify Inc. is an Ottawa, Canada-based e-commerce platform — listed on NYSE (NYSE: SHOP) — providing 4.82+ million active merchant stores of all sizes (from solo entrepreneurs to enterprise brands) with tools for online store creation, multi-channel selling (web, mobile, social, in-person), payment processing (Shopify Payments, Shop Pay), inventory management, fulfillment, and marketing analytics, generating $8.88 billion in revenue in fiscal year 2024 (+26% year-over-year) with $292.28 billion in gross merchandise volume (GMV, +24%) and 875+ million customers who have purchased from Shopify merchant stores. Founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake (started as a snowboard equipment store, pivoted to become the platform), Shopify has become the operating system for independent commerce — the default e-commerce infrastructure for the direct-to-consumer brand economy.
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